Детерминанте понашања потрошача приликом избора између пуномасног и обраног УХТ млека
Sažetak
У Бразилу се конзумира велика количина УХТ млека, али мало се зна о факторима који утичу на одлуку потрошача да одабере између пуномасног и обраног УХТ млека. Обзиром да потрошачи представљају један од главних покретача на тржишту, важно је идентификовати факторе који утичу на њихове обрасце понашања. Структурирани упитник је примењен на 248 људи из Јуиз де Фора, у Бразилу. Модел бинарне логистичке регресије коришћен је за анализу вероватноће куповине пуномасног или обраног УХТ млека. Резултати су показали да су приход, старост и број чланова породице у домаћинству главне одреднице понашања потрошача приликом избора између пуномасног и обраног млека. Већи приходи, старији људи и мањи број чланова домаћинства били су повезани са повећаном потрошњом обраног млека. Ови резултати би могли бити корисни за оријентацију кампања на локалном тржишту млека и за логистичку дистрибуцију производа према преференцијама потрошача.
Reference
Astrup, A. (2014). A changing view on SFA and dairy: from enemy to friend. American Journal of Clinical Nutrition, 100 (6), 1407-1408.
Cantallops, A.S., & Salvi, F. (2014). New consumer behavior: A review of research on EWOM and hotel. International Journal of Hospitality Management, 36, 41-51.
Collett, D. (2003). Modelling Binary Data, 2nd edition. Chapman and Hall, London.
Grebitus, C., Yue, C., Bruhn, M., & Jensen, H.H. (2007). Milk-marketing: impact of perceived quality on consumption patterns. In Canavari, M., Regazzi, D., & Spadoni, R. (Eds.), Proceedings CD-ROM of the 105th Seminar of the European Association of Agricultural Economists, Bologna, 215-232.
Hatirli, S.A., Ozkan, B., & Aktas, A.R. (2004). Factors affecting fluid milk purchasing sources in Turkey. Food Quality and Preference, 15 (6), 509-515.
IBGE - Instituto Brasileiro de Geografia e Estatística (2018, March 10). Pesquisa Industrial Anual 2018. Retrieved from: http://www.ibge.gov.br/
Kratz M., Baars, T., & Guyenet, S. (2013). The relationship between high-fat dairy consumption and obesity, cardiovascular, and metabolic disease. European Journal of Nutrition, 52 (1), 1-24.
Maijala, K. (2000). Cow milk and human development and well-being. Livestock Production Science, 65 (1-2), 1-18.
Mozaffarian, D. (2014). Saturated fatty acids and type 2 diabetes: more evidence to re-invent dietary guidelines. Lancet Diabetes & Endocrinology, 2 (10), 770-772.
Oliveira, F.C.R., & Hoffmann, R. (2015) Consumption of organic foods and light or diet products in Brazil: conditioning factors and income elasticities (in Portuguese). Segurança Alimentar e Nutricional, Campinas, 22 (1), 541-557.
Saba, A., Moneta, E., Nardo, N., & Sinesio, F. (1998). Attitudes, habit, sensory and liking expectation as determinants of the consumption of milk. Food Quality and Preference, 9 (1–2), 31-41.
Siqueira, K.B. (2018, March 13). Trends for the butter market in 2017 (in Portuguese). Retrieved from Milkpoint: https://www.milkpoint.com.br/artigos/espaco-aberto/tendencias-para-o-mercado-de-manteiga-em-2017-104872n.aspx.
Yakoob, M.Y., Shi, P., Hu, F.B., Campos, H., Rexrode, K.M., Orav, E.J., Willett, W.C., & Mozaffarian, D. (2014) Circulating biomarkers of dairy fat and risk of incident stroke among U.S. men and women in 2 large prospective cohorts. American Journal of Clinical Nutrition. 100 (6), 1437-1447.
WHO - World Health Organization (2015). Eliminating trans fats in Europe. A policy brief. Retrieved January 25, 2018 from http://www.euro.who.int/__data/assets/pdf_file/0010/288442/Eliminating-trans-fats-in-Europe-A-policy-brief.pdf.
The Author wishes to submit the Work to SJM for publication. To enable SJM to publish the Work and to give effect to the parties’ intention set forth herein, they have agreed to cede the first right to publication and republication in the SJM Journal.
Cession
The Author hereby cedes to SJM, who accepts the cession, to the copyright in and to the paper.
The purpose of the cession is to enable SJM to publish the Work, as first publisher world-wide, and for republication in the SJM Journal, and to grant the right to others to publish the Work world-wide, for so long as such copyright subsists;
SJM shall be entitled to edit the work before publication, as it deems fit, subject to the Authors approval
The Author warrants to SJM that:
- the Author is the owner of the copyright in the Work, whether as author or as reassigned from the Author’s employee and that the Author is entitled to cede the copyright to SJM;
- the paper (or any of its part) is not submitted or accepted for publication in any other Journal;
- the Work is an original work created by the Author;
- the Author has not transferred, ceded, or assigned the copyright, or any part thereof, to any third party; or granted any third party a licence or other right to the copyright, which may affect or detract from the rights granted to SJM in terms of this agreement.
The Author hereby indemnifies the SJM as a body and its individual members, to the fullest extent permitted in law, against all or any claims which may arise consequent to the warranties set forth.
No monetary consideration shall be payable by SJM to the Author for the cession, but SJM shall clearly identify the Author as having produced the Work and ensure that due recognition is given to the Author in any publication of the Work.
Should SJM, in its sole discretion, elect not to publish the Work within 1 year after the date of this agreement, the cession shall lapse and be of no further effect. In such event the copyright shall revert to the Author and SJM shall not publish the Work, or any part thereof, without the Author’s prior written consent.