Дигиталне компетенције у менаџменту: пут ка супериорној конкурентности и отпор променама

  • Valentina Vasilievna Gerasimenko Lomonosov Moscow State University
  • Tatyana Olegovna Razumova Lomonosov Moscow State University
Ključne reči: дигитализација, економија података, дигитална компетенција, дигитални пословни модели

Sažetak


Дигиталне технологије у управљању компанијама постају неопходан услов за њихову конкурентност. Употреба ових технологија захтева промене у управљачким процесима и у организацији рада менаџера. Аутори су проучавали употребу дигиталних технологија и проблеме са којима се руски менаџери суочавају када са њима раде, као и ставове према дигиталним технологијама који откривају постојеће изазове, укључујући отпор на надолазеће промене. У раду су анализирана питања везана за начине изградње нових управљачких компетенција у дигиталној економији.

Biografije autora

Valentina Vasilievna Gerasimenko, Lomonosov Moscow State University

Faculty of Economics,

Head of Marketing Department,

doctor of science, professor

Tatyana Olegovna Razumova, Lomonosov Moscow State University

Faculty of Economics,

Head of  Labor Economy Department,

doctor of science, professor

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2019/12/03
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