Подстицај одрживог понашања МСП током пандемије Ковид-19 кроз конкурентске предности и корпоративну културу

  • Rizka Zulfikar Islamic University Of Kalimantan MAB Banjarmasin
  • Rahmi Widyanti Widyanti Islamic University Of Kalimantan
  • Basuki Basuki Islamic University Of Kalimantan
  • Prihatini Ade Mayvita Islamic University Of Kalimantan
  • Purboyo Purboyo Islamic University Of Kalimantan
DOI: https://doi.org/10.5937/sjm16-25966
Ključne reči: одрживо предузетништво, КОВИД-19, конкурентске предности, корпоративна култура, МСП

Sažetak


До сада је спроведено више истраживања како би се идентификовали фактори који имају значајан утицај на одрживо понашање МСП. Али, нажалост, не постоји ниједна студија која истражује утицај ових фактора у тренутним околностима пандемије. Наша студија је покушала да опише ниво ефективности доприноса и способности фактора конкурентске предности и корпоративне културе у побољшању одрживог понашања МСП. Резултати ове студије могу се користити за боље стратегије развоја малих и средњих предузећа, посебно у условима где пандемије као што је КОВИД-19 још увек трају. Ово истраживање је спроведено на узорку од 194 МСП у провинцији Јужни Калимантан-Индонезија. Узорковање је обављено техником наменског узорковања и онлајн упитником као истраживачким инструментом. Анализа података је извршена коришчењем СЕМ методологије, тестирањем валидности и поузданости, тестирањем утицаја, анализом путање и анализом ефективности доприноса. Ова студија је показала да конкурентска предност није имала значајан утицај на одрживо понашање, док корпоративна култура има значајан утицај на одрживо понашање МСП. Укупан директан утицај и ефективност доприноса који даје фактор корпоративне културе је значајнији (79%) у односу на фактор конкурентске предности (21%).

Biografije autora

Rizka Zulfikar, Islamic University Of Kalimantan MAB Banjarmasin

Management Departement, Lecturer

Rahmi Widyanti Widyanti, Islamic University Of Kalimantan

Doctor, at Management science, Faculty Of Economic

Prihatini Ade Mayvita, Islamic University Of Kalimantan

Lecturer at Management science, Faculty Of Economic

Purboyo Purboyo, Islamic University Of Kalimantan

Lecturer, at Management science, Faculty Of Economic

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Objavljeno
2021/12/02
Broj časopisa
Vol. 16 Br. 2 (2021): Serbian Journal of Management
Rubrika
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