Предузетничка опрезност оснивача - менаџера и модераторски ефекат њиховог страха од неуспех

  • Héctor Montiel-Campos Universidad de las Américas Puebla
Ključne reči: предузетничка опрезност, страх од неуспеха, оснивач-менаџер

Sažetak


Сврха овог рада је да се емпиријски испита предузетничка опрезност као процес и утицај страха од неуспеха на овај процес у контексту малих предузећа. Хипотезе су тестиране на узорку  од  179  оснивача-менаџера  из  малих  производних  фирми  у  источном  Мексику, користећи хијерархијску регресиону анализу. Резултати показују да димензија удруживање и повезивање делимично посредује у односу између димензије скенирање и претраживање и димензије евалуација и процена. Такође, ови односи су у негативној интеракцији са страхом од неуспеха. Ова студија доприноси истраживању препознавања постојећих прилика, посебно да би се боље пазумела предузетничка опрезност као процес који истовремено укршта три различите димензије и укључује утицај страха од неуспеха.

 

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2022/11/30
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