Однос између ценовне конкурентности, доласка туриста и прихода од туризма у европским земљама

  • Snezana Radukic University of Nis, Faculty of Economics
  • Sonja Jovanović Faculty of Economics, University of Niš, Niš, Serbia
  • Marija Petrović-Ranđelović Faculty of Economics, University of Niš, Niš, Serbia
  • Zorana Kostić Faculty of Mechanical Engineering, University of Niš, Niš, Serbia
  • Ivana Ilić Faculty of Economics, University of Niš, Niš, Serbia
  • Jelena Basta Faculty of Economics, University of Niš, Niš, Serbia
DOI: https://doi.org/10.5937/sjm18-34886
Ključne reči: cenovna konkurentnost, dolasci turista, prihodi od turizma, klaster analiza, evropske zemlje

Sažetak


Цена робе и услуга представља важан фактор привлачења туриста и унапређења конкурентности дестинације. Међутим, поставља се питање да ли ниже цене у туризму доприносе вецћем броју долазака туриста и вецћим приходима од туризма. Сврха овог рада је да анализира однос између ценовне конкурентности и долазака туриста и прихода од туризма у европским земљама. Кластер анализом се у раду испитује хомогеност европских земаља у погледу конкурентности цена у туризму на основу Извештаја о путовањима и конкурентности туризма у 2017. години. Резултати истраживања су показали да европске земље нису хомогене у погледу конкурентности цена у туризму. Штавише, земље са нижим нивоом ценовне конкурентности привлаче вецћи број туриста и остварују вецће приходе од туризма у поређењу са земљама са вишим нивоом ценовне конкурентности.

Biografija autora

Snezana Radukic, University of Nis, Faculty of Economics
Associate Professor

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Objavljeno
2023/06/20
Broj časopisa
Vol. 18 Br. 1 (2023): Serbian Journal of Management
Rubrika
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