Свесни или равнодушни – забриност о дигитализацији и одрживости међу МСП у Индустрији 4.0

DOI: https://doi.org/10.5937/sjm17-36412
Ključne reči: могућност дигитализације, дигитализација, МСП, одрживост, СДГ, земље Вишеградске четворке, Србија, Бугарска

Sažetak


Позитивне предности дигитализације данас су генерално препознате и признате од стране компанија и обично се виде као суштинске у пословном окружењу које се брзо и стално мења. Ипак, ниво дигитализације је и даље испод очекивања, посебно међу малим и средњим предузећима. Неколико фактора стоји иза тога, у распону од бриге о високим трошковима и стилова управљања до недостатка знања итд. Ова студија разматра један од ових аспеката, контрадикторни однос између дигитализације и одрживости, са циљем да се истражи потенцијал дигитализације у будућност и изношење нових стратегија развоја за мале организације.
Ово истраживање указује на уочени утицај дигитализације на одрживост, на основу мишљења власника и менаџера малих и средњих предузећа у земљама В4, Бугарској и Србији, користећи квантитативну методу путем анкете. На основу њихове перцепције о овој теми, анкетиране организације се могу поделити у две групе (забринути инспирисани, равнодушни конзервативци) и сходно томе могу постићи стање уравнотежене дигитализације, где су и одрживост и перформансе дигитализације изванредне са различитим стратешким корацима.

Biografija autora

Andrea Tick, Óbuda University

Andrea Tick PhD is an associate professor at Óbuda University Keleti Faculty of Business and Management. Her research interests include internet security, cyber security, user behavior regarding digital learning, cyber security awareness and the human factor in cyber security. She also does research in the field of digitalisation and digital transformation among SMEs. She has a BSc in Economics, an MA in Mathematics, Computer Science and English language and literature. Her PhD and Dr. habil research areas are digital teaching and learning with special cyber security awareness.

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Objavljeno
2022/04/06
Broj časopisa
Vol. 17 Br. 1 (2022): Serbian Journal of Management
Rubrika
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