Свесни или равнодушни – забриност о дигитализацији и одрживости међу МСП у Индустрији 4.0
Sažetak
Позитивне предности дигитализације данас су генерално препознате и признате од стране компанија и обично се виде као суштинске у пословном окружењу које се брзо и стално мења. Ипак, ниво дигитализације је и даље испод очекивања, посебно међу малим и средњим предузећима. Неколико фактора стоји иза тога, у распону од бриге о високим трошковима и стилова управљања до недостатка знања итд. Ова студија разматра један од ових аспеката, контрадикторни однос између дигитализације и одрживости, са циљем да се истражи потенцијал дигитализације у будућност и изношење нових стратегија развоја за мале организације.
Ово истраживање указује на уочени утицај дигитализације на одрживост, на основу мишљења власника и менаџера малих и средњих предузећа у земљама В4, Бугарској и Србији, користећи квантитативну методу путем анкете. На основу њихове перцепције о овој теми, анкетиране организације се могу поделити у две групе (забринути инспирисани, равнодушни конзервативци) и сходно томе могу постићи стање уравнотежене дигитализације, где су и одрживост и перформансе дигитализације изванредне са различитим стратешким корацима.
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