Psychometric Validation of the Passive and Active Use Measure (PAUM) for Facebook and Instagram among a Portuguese Sample
Sažetak
Uvod: Pojava društvenih medija temeljno je transformisala način na koji ljudi komuniciraju, premošćujući jaz između pasivne digitalne potrošnje i aktivnog angažovanja. Cilj: Ova studija ima za cilj da validira Meru pasivne i aktivne upotrebe (PAUM) za Facebook i Instagram na uzorku portugalskih ispitanika, istražujući različite načine interakcije koji obuhvataju: aktivno društveno, aktivno nedruštveno, aktivno i pasivno. Metode: Sprovedene su dve deskriptivne, presečne i kvantitativne studije, uključujući ukupno 606 učesnika (N=198 za studiju 1, N=408 za studiju 2), u dobu od 17 do 67 godina. Rezultati: Analizirana je faktorska struktura oba instrumenta, kao i njihova konvergentna i diskriminativna validnost i pouzdanost. Obe skale – PAUM-Facebook (studija 1) i PAUMInstagram (studija 2) – pokazale su robustne faktorske strukture, istaknute pouzdanim pokazateljima validnosti i pouzdanosti. Sastavljene od deset, odnosno sedam stavki, ove skale organizovane su u dve dimenzije: aktivno i pasivno. Zaključak: Ova studija potvrđuje da instrumenti PAUM poseduju snažne psihometrijske karakteristike, čineći ih vrednim alatima za procenu obrazaca korišćenja Facebooka i Instagrama u portugalskoj populaciji, sa širom primenom u budućim istraživanjima u oblasti psihologije.
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