Psychometric Validation of the Passive and Active Use Measure (PAUM) for Facebook and Instagram among a Portuguese Sample

  • Liliana Mendes University of Coimbra, Coimbra Institute for Biomedical Imaging and Translational Research – CIBIT, Coimbra, Portugal https://orcid.org/0000-0002-7938-6166
  • Levi Leonido University of Trás-os-Montes and Alto Douro, Vila Real, Portugal, Catholic University of Portugal, Center for Research in Science and Technology of the Arts, Porto, Portugal https://orcid.org/0000-0001-6603-034X
  • Natercia Pereira University of Coimbra, Master ‘s Degree Student at Faculty of Psychology and Education Sciences, Coimbra, Portugal
  • Elsa Morgado Center for Studies in Education and Innovation (CI&DEI) Polytechnic Institute of Viseu, Viseu, Portugal; Polytechnic Institute of Bragança, Bragança, Portugal
Ključne reči: društveni mediji, obrazovanje, aktivna upotreba, pasivna upotreba, portugalski uzorak

Sažetak


Uvod: Pojava društvenih medija temeljno je transformisala način na koji ljudi komuniciraju, premošćujući jaz između pasivne digitalne potrošnje i aktivnog angažovanja. Cilj: Ova studija ima za cilj da validira Meru pasivne i aktivne upotrebe (PAUM) za Facebook i Instagram na uzorku portugalskih ispitanika, istražujući različite načine interakcije koji obuhvataju: aktivno društveno, aktivno nedruštveno, aktivno i pasivno. Metode: Sprovedene su dve deskriptivne, presečne i kvantitativne studije, uključujući ukupno 606 učesnika (N=198 za studiju 1, N=408 za studiju 2), u dobu od 17 do 67 godina. Rezultati: Analizirana je faktorska struktura oba instrumenta, kao i njihova konvergentna i diskriminativna validnost i pouzdanost. Obe skale – PAUM-Facebook (studija 1) i PAUMInstagram (studija 2) – pokazale su robustne faktorske strukture, istaknute pouzdanim pokazateljima validnosti i pouzdanosti. Sastavljene od deset, odnosno sedam stavki, ove skale organizovane su u dve dimenzije: aktivno i pasivno. Zaključak: Ova studija potvrđuje da instrumenti PAUM poseduju snažne psihometrijske karakteristike, čineći ih vrednim alatima za procenu obrazaca korišćenja Facebooka i Instagrama u portugalskoj populaciji, sa širom primenom u budućim istraživanjima u oblasti psihologije.

Biografije autora

Liliana Mendes, University of Coimbra, Coimbra Institute for Biomedical Imaging and Translational Research – CIBIT, Coimbra, Portugal

University of Coimbra, Coimbra Institute for Biomedical Imaging and Translational Research – CIBIT, Coimbra, Portugal

Levi Leonido, University of Trás-os-Montes and Alto Douro, Vila Real, Portugal, Catholic University of Portugal, Center for Research in Science and Technology of the Arts, Porto, Portugal

1) University of Trás-os-Montes and Alto Douro, Vila Real, Portugal, Catholic University of Portugal;

2) Center for Research in Science and Technology of the Arts, Porto, Portugal. 

Natercia Pereira, University of Coimbra, Master ‘s Degree Student at Faculty of Psychology and Education Sciences, Coimbra, Portugal

University of Coimbra, Master ‘s Degree Student at Faculty of Psychology and Education Sciences, Coimbra, Portugal.

Elsa Morgado, Center for Studies in Education and Innovation (CI&DEI) Polytechnic Institute of Viseu, Viseu, Portugal; Polytechnic Institute of Bragança, Bragança, Portugal

 1) Center for Studies in Education and Innovation (CI&DEI) Polytechnic Institute of Viseu, Viseu, Portugal;

2) Polytechnic Institute of Bragança, Bragança, Portugal.

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