ZNAČAJ KOMUNIKACIJE PUTEM DRUŠTVENIH MEDIJA U HOTELIJERSTVU

Zorica Đurić

doi:10.5937/timsact12-15907

Zorica Đurić Fakultet za sport i turizam - Novi Sad, student doktorskih studija, Menadžment održivog razvoja u turizmu Woosong University,Sol International School, SIHOM Department, Daejeon, South Korea

DOI: https://doi.org/10.5937/timsact12-15907

Abstract

Sažetak

Globalna ekspanzija korisnika društvenih medija veoma je velika, dok njihova popularnost sve više raste. Ovakav rast i popularnost ukazuje i na značaj poslovne komunikacije putem ovih medija svih privrednih subjekata, a posebno u sektoru turizma i hotelijerstva, kao uslužne delatnosti u kojoj je komunikacija s potrošačima i klijentima primarna osnova za uspešno poslovanje. Cilj rada jeste da ukaže na značaj ove komunikacije u turizmu i hotelijerstvu. Tema je odabrana zbog svoje aktuelnosti i značaja ove komunikacije za uspešno poslovanje turističkih i hotelskih preduzeća u sve zahtevnijem poslovnom okruženju i neophodnosti stalne interakcije s potrošačima i klijentima kako bi se pratilo njihovo mišljenje, stavovi o kompaniji i kvalitetu pruženih usluga, kao i njihovo zadovoljstvo tim uslugama, a time i poboljšali efekti i rezultati poslovanja.

Ključne reči: društveni mediji, komunikacija, turizam, hoteli.

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