EUROPEAN DESTINATION OF EXCELLENCE IN SERBIA: CHALLENGES AND CHANCES WITHIN TOURISM DEVELOPMENT
Abstract
Since 2014 Serbia has been a part of the European Commission project European Destinations of Excellence – EDEN. This project has envisaged increasing of the visibility and competitiveness of less developed destinations at the European level. Serbia was included in mentioned the project in order to encourage less developed tourist destinations who are rich with the cultural and natural heritage to tourism development. Municipalities Knjazevac, Pirot and Novi Pazar has been included within the network of the European Destinations of Excellence. The aim of this paper is to identify opportunities for the sustainable tourism development within destinations in Serbia included in the network of the European Destinations of Excellence. The subject of an investigation is challenges and changes in tourism development with which meet the selected exceptional destinations of Europe in Serbia. The investigation carried out in this paper provides an answer to the question of the possibility of connecting and networking of the outstanding European Destinations of Excellence in Serbia, with an emphasis on choosing the most favorable destination management strategy in the further development of tourism.
Key words: Networking, Integration, Destination sustainability development.References
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