PRODUCT MIX OF RECREATIONAL TOURISM PRODUCT MIX IN THE BALKAN SCOUT CENTER
Abstract
The subject of reasrch is tourist offer of the camp which would satisfy the needs of tourists who want an active recreation, with changeable and attractive facilities in the Balkan Scout Center (BSC) Jovac.
The goal is to define a model for recreational tourism product mix of Balkan Scout Center, based on the analysis and evaluation of the elements of supply and identifying the demand for a certain program content.
Method: The research was conducted from April to August 2012, as a part of activities implemented in BSC events: Easter camp, Summer camp and Volunteer camp. The sample consisted of 100 visitors (respondents); administered instrument was specifically designed questionnaire and the methods by which the analysis of the modeling was done were: frequency of occurrence, comparative analysis (Benchmarking), SWOT and PEST.
The research results confirm the existence of necessary resources for the implementation of the contents on the field of recreational tourism in the BSC, and the possibility of the implementation of the product mix that includes day trips and a variety of outdoor recreational activities.
Key words: camping, recreational tourism, active holidays
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www.turizam.mfp.gov.rs
www.scoutactivitycentres.org.uk
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