BASIC AND BEHAVIORAL CHARACTERISTICS OF TOURISTS – A CASE STUDY OF MONTENEGRIN COAST

  • Miloš Bigović Opština Herceg Novi
DOI: https://doi.org/10.5937/timsact7-4551

Abstract


The purpose of this paper is to provide an overview of the characteristics of tourists who visit the Montenegrin coast. In order to achieve this goal, this paper emphasizes two general categories that can be used to examine tourists’characteristics. The first category refers to the basic characteristics of tourists, while the second refers to the their behavioral characteristics. The study was conducted on a quota sample of 703 respondents who visited six Montenegrin coastal destinations in August, 2012. The obtained results show numerous implications for the destination, and the most prominent ones refer to the following: (1) 36.13% of the respondents knew the Montenegrin coast as a tourist destination so well that they had no need to be informed about the destination before the departure; (2) 82.93% of the respondents were not in the tourist destination for the first time; (3) 36.84% of the respondents decided to visit Montenegrin coast more than three months prior to departure; and (4) 59.89% of the respondents emphasised that their expenses related to their stay at the destination will be larger than those that are planned before the departure.

 

Keywords: Basic characteristics, Behavioral characteristics, Quota sampling, Montenegrin coast

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Published
2014/01/27
Issue
Vol. 7 No. 2 (2013): TIMS Acta
Section
Professional Paper
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