CULTURAL AND HISTORICAL HERITAGE AS A BASIS FOR DEVELOPING CULTURAL THEMATIC ROUTES IN THE PETROVARADIN FORTRESS

Abstract

A major challenge for tourism in the modern world is an increasing need for new tourist attractions and products in destinations. The tourism industry adapts to the demands of modern tourism market, introducing innovations to existing destinations and activities. In order to improve the presentation of tourism and cultural heritage of consumption goods, it is necessary to encourage the development of cultural touristic routes that would be applicable in tourism practices. In this case, it refers to the ability to create thematic cultural routes that would have a focus on specific historical and cultural values ​​in Petrovaradin fortress. The aim of this study, based on the opinions of experts and local people – visitors about the values and potential of the Fortress, was to identify key values, and the possibility that the cultural and historical values ​​are the basis for the creation of thematic cultural routes. The result is obtained by a method of interviewing people - visitors, as well as through interviews with three different groups of respondents. This paper presents the views of respondents about the potential of the Fortress and its core values, based on which potential cultural thematic routes are suggested, as well as the results of direct study of the possibilities of creating them. In addition to the field and bibliographic research, it is also applied the method of content analysis of semi-structured interview.

Keywords: Tourism, Cultural and historical heritage, Cultural theme routes, Cultural and historical value of Petrovaradin Fortress