OKVIR ZA ANALIZU INTERNET PREZENTACIJA VINARIJA: STUDIJA SLUČAJA VINARIJA SREMA
Sažetak
Svrha ovog rada je razvoj okvira koji će omogućiti analizu internet prezentacija vinarija sa nekoliko aspekata: funkcionalnosti internet prezentacije, interaktivnosti, vizuelnog izgleda, raspoloživosti kontakt informacija, informacija o samoj vinariji, usluga vezanih za vinski turizam, kao i mogućnosti onlajn kupovine. Taj okvir je zatim primenjen na analizu vinarija Srema. Autor je odabrao baš Sremski rejon zato što vinogradarstvo u Sremu ima dugu tradiciju, a proizvedena vina su visokog kvaliteta. Da bi kao takve bile prepoznate u svetu, i da bi Sremski rejon mogao zainteresovati ljubitelje vina i vinske turiste iz najrazličitijih zemalja, vinarije Srema moraju imati snažnu prisutnost na internetu, posebno u vidu internet prezentacija. Istraživanje prezentovano u ovom radu je, nažalost, pokazalo da veliki broj njih i nema internet prezentaciju, a postojeće prezentacije su detaljno analizirane u skladu sa predloženim okvirom. Projekat poseduje i praktične implikacije, jer predstavljeni okvir može biti od velike pomoći svima koji se bave vinskim biznisom da razumeju koje su to karakteristike koje visokokvalitetna internet prezentacija vinarije mora posedovati.
Reference
Begalli, D., Codurri, S., Gaeta, D. (2009) Wine and Web Marketing Strategies: The Case Study of Italian Speciality Wineries. British Food Journal, Vol. 111 No. 6, 598–619.
Ćamilović, D. (2020) Serbian Local Tourist Organizations’ Websites Analysis. The Fifth International Scientific Conference TOURISM IN FUNCTION OF DEVELOPMENT OF THE REPUBLIC OF SERBIA, September 3–5, 2020, Vrnjačka Banja. Vrnjačka Banja: Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Book of Proceedings I, 112‒128.
Grahovac, M., Pivac, T., Nedelcu, A. (2017) Značaj internet prezentacije za razvoj vinskog turizma Banata (Srpski i Rumunski Banat). Sinteza 2017, April 21, 2017, Belgrade. Belgrade: Singidunum University, Book of Proceedings, 162–168.
Hall, M., Sharples, L., Cambourne, B., Macionis, N. (2000) Wine Tourism Around the World: Development, Management and Markets. Oxford: Elsevier Butterworth-Heinemann.
Ivanišević, D., Jakšić, D., Korać, N. (2015) Vinogradarski atlas. Beograd: Republički zavod za statistiku.
Kolb, D., Thach L. (2016) Analyzing German Winery Adoption of Web 2.0 and Social Media. Journal of Wine Research, Vol. 27, No. 3, 226–241.
Kotler P., Bowen J., Makens J. (2014) Marketing for Hospitality and Tourism, 6th ed. Harlow: Pearson Education Limited.
Melton J. (2021) The Pandemic Sends Online Wine Sales Soaring in 2020 [online]. Avaliable at https://www.digitalcommerce360.com/2021/01/25/the-pandemic-sends-online-wine-sales-soaring-in-2020/ [accessed April 3, 2021].
Mobile-Friendly Test Tool [online]. Avaliable at https://search.google.com/test/mobile-friendly [accessed September 17–19, 2021]
Parboteeah, D., Taylor, D., Barber, N. (2016) Exploring Impulse Purchasing of Wine in the Online Environment. Journal of Wine Research,Vol. 27, No. 4, 1–18.
Petrović J., Krstić B., Stanišić T. (2015) Analysis of Production Potential and Competitive Position of Serbia on the International Wine Market. Economics of Agriculture Vol. 62, No 3, 813–829.
Simonovic Z., Petrovic D., Curcic N. (2019) Production of Grapes and Wine in Serbia, Ekonomika 65(4), 11–20.
Velikova, N., Wilcox, J., Dodd, T. (2011) Designing Effective Winery Websites: Marketing-Oriented versus Wine-Oriented Websites. 6th AWBR International Conference, June, 9–10, 2011, Bordeaux [online]. Avaliable at http://academyofwinebusiness.com/wp-content/uploads/2011/09/72-AWBR2011_Velikova_Wilcox_Dodd.pdf [accessed February 27, 2021].
Vinski regioni Srbije – Srem [online]. Avaliable at https://katalog.vino.rs/sremski-rejon/ [accessed September 8, 2021].
WHOIS Search, Domain Name, Website, and IP ToolsWho.is [online]. Avaliable at https://who.is/ [accessed September 8, 2021].
Zhu, Y., Basil, D., Hunter, G. (2009) The Extended Website Stage Model: A Study of Canadian Winery Websites. Canadian Journal of Administrative Sciences 26 (4), 286–300.
