DRUŠTVENE MREŽE I NjIHOV UTICAJ NA IZBOR RESTORANA NA PRIMERU UGOSTITELjSKO-TURISTIČKE INDUSTRIJE REPUBLIKE SRBIJE

Mateja Stanojević; Bojana Kalenjuk Pivarski; Stefan Šmugović; Tamara Stošić

doi:10.5937/turpos0-50208

Mateja Stanojević Departman za geografiju, turizam i hotelijerstvo, Prirodno-matematički fakultet, Univerzitet u Novom Sadu
Bojana Kalenjuk Pivarski Departman za geografiju, turizam i hotelijerstvo, Prirodno-matematički fakultet, Univerzitet u Novom Sadu https://orcid.org/0000-0003-0661-5359
Stefan Šmugović Prirodno matematički fakultet
Tamara Stošić Departman za geografiju, turizam i hotelijerstvo, Prirodno-matematički fakultet, Univerzitet u Novom Sadu

DOI: https://doi.org/10.5937/turpos0-50208

Ključne reči: кетеринг, угоститељство, друштвене мреже, Република Србија

Sažetak

Друштвене мреже су настале као један од облика online комуницирања корисника интернета. Иако многи угоститељски објекти имају свој веб сајт, веома је важна њихова присутност на друштвеним мрежама, као и оптимизација ова два канала. На друштвеним мрежама угоститељски објекти, потенцијалне кориснике услуга могу информисати о својим услугама, снижењима, организовању догађаја, посебним понудама, али могу и да представе сопствене фотографије, видео записе, виртуелне туре кетеринг објекатаи на тај начин да допринесу опипљивости угоститељске услуга. Предмет овог рада је утицај који коришћење друштвених мрежа има на избор кетеринг објеката на примеру угоститељско-туристичке индустрије Републике Србије и значај за угоститељство. Задатак овог рада је да истражи факторе који одређују утицај коришћења друштвених мрежа на избор кетеринг објеката од стране потрошача, са циљем дасе утврди који су то фактори који имају утицај на коришћење друштвених мрежа и да ли то утиче на доношење одлуке о одлазаку у угоститељски објекат.

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