STAVOVI STUDENATA PREMA DENTALNOM MARKETINGU SA INSTAGRAMA, ONLAJN KOMUNIKACIJI SA STOMATOLOZIMA I INFORMACIJAMA O ORALNOM ZDRAVLJU SA INTERNETA
Stavovi studenata prema stomatologiji na internetu
Sažetak
Uvod: Informacije o oralnom zdravlju dostupne na internetu, snimci stomatoloških procedura na YouTube-u, grupe na Facebook-u, čiji su članovi stomatolozi, doprineli su da stomatologija pronađe mesto na internetu.
Cilj: Cilj istraživanja je bio ispitivanje stavova i ponašanja studentske populacije prema: dentalnom marketingu sa Instagram-a, relaciji pacijent-stomatolog preko društvenih mreža i informacijama o oralnom zdravlju sa interneta.
Učesnici i metode: Istraživanjem je obuhvaćeno 226 studenata Univerziteta u Nišu, putem anonimne ankete od 16 pitanja, koja je kreirana u Google Forms- u.
Rezultati: Svaki šesti ispitanik od onih koji prate neku stomatološku ordinaciju na Instagram-u, je izabrao ordinaciju zbog Instagram-a. Ženski ispitanici češće pretražuju stomatologe na internetu, za razliku od muških. Većina ispitanika, koji su prijatelji sa stomatolozima na društvenoj mreži, ipak ih najčešće kontaktira telefonom. Najstarijim ispitanicima nije prikladno da budu prijatelji sa stomatolozima na društvenim mrežama. Najveći broj onih, koji su nesigurni u tačnost informacija o oralnom zdravlju sa interneta, ne diskutuje sa stomatologom o njima.
Zaključak: Instagram ne igra ključnu ulogu u odabiru stomatologa kod ispitanika, a komunikacija sa stomatologom preko društvenih mreža je manje zastupljena od ostalih vidova komunikacije sa stomatologom. Ipak, više od polovine ispitanika konsultuje internet pre odlaska kod stomatologa.
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