BAZIČNE KARAKTERISTIKE POTROŠAČA ORGANSKE HRANE
Učestalost kupovine organske hrane
Ključne reči:
organska hrana, kupci, učestalost kupovine organske hrane, glavne demografske karakteristike
Sažetak
Glavni cilj ovog istraživanja je utvrđivanje učestalosti kupovine organske hrane generalno, kao i osnovnih demografskih karakteristika tipičnih kupaca organske hrane. Uzorak čini 571 ispitanik različitog pola, uzrasta, obrazovanja, mesta stanovanja, materijalnog i bračnog statusa. Istraživanje je sprovedeno online, putem Google upitnika, posebno kreiranog za potrebe ovog i srodnih istraživanja, čija se pouzdanost pokazala adekvatnom u prethodnim istraživanjima. Za obradu podataka korišćen je program SPSS. Zbog asimetrične raspodele rezultata na registrovanim varijablama, primenjene su neparametrijske tehnike. Uz deskriptivnu statistiku, za određivanje statističke značajnosti razlika dobijenih u skorovima između grupa ispitanika korišćeni su: Man Witney U test i Kruskal-Wallisova jednosmerna analiza varijanse. Dobijeni rezultati pokazali su da je učestalost kupovine organske hrane u Srbiji i dalje veoma niska. Tipični kupci organske hrane uglavnom su žene, starijeg uzrasta, višeg nivoa obrazovanja i većih prihoda. Obično žive u urbanim sredinama, u velikim gradovima, dok bračni status nema uticaja na njihovu odluku pri kupovini organske hrane i proizvoda
Reference
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Azzurra, A,. Massimiliano, A,. Angela, M. (2019). Measuring sustainable food consumption: A case study on organic food. Sustainable production and consumption, 95-107.
Baudry, J,. Touvier, M,. Allès, B,. Péneau, S,. Hercberg, S,. Kesse-Guyot, E. (2016). Typology of eaters based on conventional and organic food consumption: results from the NutriNet-Santé cohort study. British Journal of Nutrition, 700 - 709. doi:https://doi.org/10.1017/S0007114516002427
Čolović, M., Nikić, G., Stamatović, M. (2021). The relation between gender and differences in emotional intelligence of female managers in modern rural tourism, Ekonomika poljoprivrede, Vol. 68, No. 1, pp. 69 – 83.
Čolović, M., Mitić, V. (2021). Determinant factors influencing organic foods purchase. Acta agriculturae Serbica, 26(51), 89-95.
Ćirić, M. R,. Ilić, D. S,. Ignjatijević, S. D,. Brkanlić, S. D. (2020). Consumer behaviour in online shopping organic food during the Covid-19 pandemic in Serbia. Food and Feed Research, 149-158. doi:10.5937/ffr47-28815
Dašić, G,. Radosavac, A,. Knežević, D,. Đervida, R. (2019). Preferences of customers and improvement of production and sales of organic products in Serbia. Ekonomika poljoprivrede, 66(1), 127-142.
Denver, S,. Christensen, T,. Krarup, S. (2007). How vulnerable is organic consumption to information? Nordic Consumer Policy Research Conference towards a New Consumer? Towards a New Policy?,. Helsinki, Finland.
Diamantopoulos, A,. Schlegelmilch, B. B,. Sinkovics, R. R,. Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 465-480. doi:https://doi.org/10.1016/S0148-2963(01)00241-7
Dimitri, C,. Dettmann, R. L. (2012). Organic food consumers: what do we really know about them? British Food Journal, 114(8), 1157-1183. doi:https://doi.org/10.1108/00070701211252101
Durham , C. A. (2007). The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases. Agricultural and Resource Economics Review, 36(2), 304-320.
Durham, C,. Andrade, D. (2005). Health vs. Environmental Motivation in Organic Preferences and Purchases. American Agricultural Economics Association Annual Meeting,. Providence. doi:DOI: 10.22004/ag.econ.19221
Đokić, I,. Đokić, N,. Pavlović, N,. Znidersic-Kovac, R. (2014). Promotion of organic food in Serbia: Implications from organic food consumers' profile research. Ekonomika poljoprivrede, 61(4), 837-849. doi:DOI: 10.5937/ekoPolj1404837D
Eisinger-Watzl, M,. Heuer, T,. Wittig, F,. Hoffmann, I. (2015). Customers Purchasing Organic Food - Do They Live Healthier? Results of the German National Nutrition Survey II. European Journal of Nutrition & Food Safety, 59-71. doi:DOI: 10.9734/EJNFS/2015/12734
Fotopoulos, C,. Krystallis, A. (2002). Purchasing motives and profile of the Greek organic consumer: a countrywide survey. British Food Journal, 104(9), 730-765. doi:https://doi.org/10.1108/00070700210443110
Froehlich, A. G,. Melo, A. S,. Sampaio, B. (2018). Comparing the Profitability of Organic and Conventional Production in Family Farming: Empirical Evidence From Brazil. Ecological Economics, 150, 307-314. doi:https://doi.org/10.1016/j.ecolecon.2018.04.022
Geen, N,. Firth, C. (2006). The committed organic consumer. Joint Organic Congress. Odense.
Golijan, J. (2016). Motivi koji utiču na kupovinu organskih prehrambenih proizvoda. Agroekonomika, 45, 73-80.
Golijanin, J,. Popović , A. (2018). Basic characteristics of the organic agriculture market C. Proceedings of the Fifth International Conference Competitiveness Of Agro-Food And Environmental Economy. Bucharest.
Hamzaoui-Essoussi, L,. Zahaf, M. (2012). Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices. Journal of International Food & Agribusiness Marketing, 24(1), 1-21. doi:https://doi.org/10.1080/08974438.2011.621834
Hassan, D,. Monier, S,. Nichele, V,. Simioni, M. (2009). Organic Food Consumption Patterns in France. Journal of Agricultural & Food Industrial Organization, 1–23.
Hughner, R. S,. Prothero, A,. Shultz , C. J,. McDonagh, P. (2007). Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food. Journal of Consumer Behaviour, 62(2-3), 94 - 110.
IFOAM. (2020). The World of Organic Agriculture STATISTICS & EMERGING TRENDS 2020.
Kesse-Guyot, E,. Péneau, S,. Méjean, C,. Edelenyi, F. S. (2013). Profiles of Organic Food Consumers in a Large Sample of French Adults: Results from the Nutrinet-Santé Cohort Study. PLoS ONE, 1-13.
Končar, J. A,. Grubor, A. B,. Marić, R. M,. Vukmirović, G. M,. Đokić, N. S. (2019). Possibilities to improve the image of food and organic products on the AP Vojvodina market by introducing a regional quality label. Food and Feed Research, 111-123. doi: 10.5937/FFR1901111K
Kranjac, M,. Vapa-Tankosić, J,. Knezevic, M. (2017). Profile of organic food consumers. Ekonomika poljoprivrede, 64(2), 497-514. doi:DOI: 10.5937/ekoPolj1702497K
Lea, E,. Worsley, T. (2005). Australians' organic food beliefs, demographics and values. British Food Journa, 107(11), 855-869. doi:https://doi.org/10.1108/00070700510629797
Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002). Eating ‘Green’: Motivations behind organic food consumption in Australia. Sociologia Ruralis, 42(1), 23-40. doi: https://doi.org/10.1111/1467-9523.00200
Marreiros, C,. Lucas, M. R,. Röhrich, K. (2010). Explaining organic food choice on the basis of socio-demographics. A study in Portugal and Germany. CEFAGE-UE Working.
März, U,. Stolz, T,. Kalentić, M,. Stefanović, E. (2012). Organic agriculture in Serbia 2012-At a Glance. Beograd: National Association “Serbia Organica”.
McEachern, M. G,. McClean, P. (2002). Organic purchasing motivations and attitudes: Are they ethical? International Journal of Consumer Studies, 26(2), 85 - 92. doi:DOI: 10.1046/j.1470-6431.2002.00199.x
McEachern, M. G,. Willock, J. (2004). Producers and consumers of organic meat: A focus on attitudes and motivations. British Food Journal, 106(7), 534-552. doi:DOI: 10.1108/00070700410545737
Mintel. (2000). Organic Food and Drink Retailing, Market Intelligence Unit of the UK Economist. London.
O’Donovan, P,. McCarthy, M. (2002). Irish consumer preference for organic meat. British Food Journal, 104( 3/4/5), 353-370. doi: https://doi.org/10.1108/00070700210425778
Onyango, B. M,. Hallman, W. K,. Bellows, A. C. (2007). British Food Journal, 109(5), 399 - 411. doi:http://dx.doi.org/10.1108/00070700710746803
Perić, N,. Vasic-Nikcevic, A,. Vujic, N. (2017). Consumers attitudes on organic food in Serbia and Croatia: A comparative analysis. Ekonomika Poljoprivrede, 1049-1064.
Petrescu, D. C,. Petrescu-Mag, R. M,. Azadi, H,. Burny, P. (2016). A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits. Agroecology and Sustainable Food Systems, 41(1), 46-75. doi:https://doi.org/10.1080/21683565.2016.1243602
Renko, N., Butigan, R., Renko, S., & et al. (2011). WP7 Market data, market trends and consumer behaviour report.
Rimal, A. P,. Moon, W,. Balasubramanian, S. (2005). Agro‐biotechnology and organic food purchase in the United Kingdom. British Food Journal, 107(2), 84-97. doi:https://doi.org/10.1108/00070700510579162
Rizzo, G,. Borrello, M,. Guccione, G. D,. Schifani, G,. Cembalo, L. (2020). Organic Food Consumption: The Relevance of the Health Attribute. Sustainability , 595-607.
Roitner-Schobesberger, B,. Darnhofer, I,. Somsook, S,. Vogl, C.R. (2008). Consumer perceptions of organic foods in Bangkok, Thailand. Food Policy, 33(2), 112-121. doi:https://doi.org/10.1016/j.foodpol.2007.09.004
Sandalidou, E,. Baourakis, G,. Siskos, Y. (2002). Customers’ perspectives on the quality of organic olive oil in Greece: A satisfaction evaluation approach. British Food Journal, 104(3/4/5), 391-406. doi:https://doi.org/10.1108/00070700210425787
Singh, A,. Verma, P. (2017). Factors influencing Indian consumers' actual buying behaviour towards organic food products. Journal of Cleaner Production , 473-483. doi:https://doi.org/10.1016/j.jclepro.2017.08.106
Stojić, V,. Dimitrijević, M. (2020). Consumers' intentions to use of organically produced food in the Šumadija region. Ekonomika poljoprivrede, 67(1), 253-267.
Storstad, O,. Bjørkhaug, H. (2003). Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers? Agriculture and Human Values, 151–163.
Thompson, G. D,. Kidwell, J. (1998). Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences. American Journal of Agricultural Economics, 277-287. doi:DOI: 10.2307/1244500
Torjusen, H,. Brantsaeter, A. L,. Haugen, M,. Lieblein, G,. Stigum, H,. Roos, G,. Holmboe-Ottesen, G,. Meltzer , H. M. (2010). Characteristics associated with organic food consumption during pregnancy; data from a large cohort of pregnant women in Norway. BMC Public Health volume.
Vehapi, S,. Dolićanin, E. (2016). Consumers behavior on organic food: Evidence from the Republic of Serbia. Ekonomika Poljoprivrede, 871-889. doi:10.5937/ekoPolj1603871V
Vittersø, G,. Tangeland, T. (2015). The role of consumers in transitions towards sustainable food consumption. The case of organic food in Norway. Journal of Cleaner Production, 92, 91-99. doi:https://doi.org/10.1016/j.jclepro.2014.12.055
Vlahović, B,. Radojević, V,. Živanić, I. (2011). Istraživanje stavova potrošača o potrošnji organske hrane u Srbiji. Ekonomika poljoprivrede, 58(3), 443-456.
Yue, C,. Grebitus, C,. Bruhn, M,. Jensen, H. H. (2008). Potato marketing – factors affecting organic and conventional potato consumption patterns. European Association of Agricultural Economists (EAAE) > 2008 International Congress. Ghent, Belgium. doi:DOI: 10.22004/ag.econ.43948
Zepeda, L,. Li, J. (2007). Characteristics of Organic Food Shoppers. Journal of Agricultural and Applied Economics, 39(1), 17-28.
Azzurra, A,. Massimiliano, A,. Angela, M. (2019). Measuring sustainable food consumption: A case study on organic food. Sustainable production and consumption, 95-107.
Baudry, J,. Touvier, M,. Allès, B,. Péneau, S,. Hercberg, S,. Kesse-Guyot, E. (2016). Typology of eaters based on conventional and organic food consumption: results from the NutriNet-Santé cohort study. British Journal of Nutrition, 700 - 709. doi:https://doi.org/10.1017/S0007114516002427
Čolović, M., Nikić, G., Stamatović, M. (2021). The relation between gender and differences in emotional intelligence of female managers in modern rural tourism, Ekonomika poljoprivrede, Vol. 68, No. 1, pp. 69 – 83.
Čolović, M., Mitić, V. (2021). Determinant factors influencing organic foods purchase. Acta agriculturae Serbica, 26(51), 89-95.
Ćirić, M. R,. Ilić, D. S,. Ignjatijević, S. D,. Brkanlić, S. D. (2020). Consumer behaviour in online shopping organic food during the Covid-19 pandemic in Serbia. Food and Feed Research, 149-158. doi:10.5937/ffr47-28815
Dašić, G,. Radosavac, A,. Knežević, D,. Đervida, R. (2019). Preferences of customers and improvement of production and sales of organic products in Serbia. Ekonomika poljoprivrede, 66(1), 127-142.
Denver, S,. Christensen, T,. Krarup, S. (2007). How vulnerable is organic consumption to information? Nordic Consumer Policy Research Conference towards a New Consumer? Towards a New Policy?,. Helsinki, Finland.
Diamantopoulos, A,. Schlegelmilch, B. B,. Sinkovics, R. R,. Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 465-480. doi:https://doi.org/10.1016/S0148-2963(01)00241-7
Dimitri, C,. Dettmann, R. L. (2012). Organic food consumers: what do we really know about them? British Food Journal, 114(8), 1157-1183. doi:https://doi.org/10.1108/00070701211252101
Durham , C. A. (2007). The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases. Agricultural and Resource Economics Review, 36(2), 304-320.
Durham, C,. Andrade, D. (2005). Health vs. Environmental Motivation in Organic Preferences and Purchases. American Agricultural Economics Association Annual Meeting,. Providence. doi:DOI: 10.22004/ag.econ.19221
Đokić, I,. Đokić, N,. Pavlović, N,. Znidersic-Kovac, R. (2014). Promotion of organic food in Serbia: Implications from organic food consumers' profile research. Ekonomika poljoprivrede, 61(4), 837-849. doi:DOI: 10.5937/ekoPolj1404837D
Eisinger-Watzl, M,. Heuer, T,. Wittig, F,. Hoffmann, I. (2015). Customers Purchasing Organic Food - Do They Live Healthier? Results of the German National Nutrition Survey II. European Journal of Nutrition & Food Safety, 59-71. doi:DOI: 10.9734/EJNFS/2015/12734
Fotopoulos, C,. Krystallis, A. (2002). Purchasing motives and profile of the Greek organic consumer: a countrywide survey. British Food Journal, 104(9), 730-765. doi:https://doi.org/10.1108/00070700210443110
Froehlich, A. G,. Melo, A. S,. Sampaio, B. (2018). Comparing the Profitability of Organic and Conventional Production in Family Farming: Empirical Evidence From Brazil. Ecological Economics, 150, 307-314. doi:https://doi.org/10.1016/j.ecolecon.2018.04.022
Geen, N,. Firth, C. (2006). The committed organic consumer. Joint Organic Congress. Odense.
Golijan, J. (2016). Motivi koji utiču na kupovinu organskih prehrambenih proizvoda. Agroekonomika, 45, 73-80.
Golijanin, J,. Popović , A. (2018). Basic characteristics of the organic agriculture market C. Proceedings of the Fifth International Conference Competitiveness Of Agro-Food And Environmental Economy. Bucharest.
Hamzaoui-Essoussi, L,. Zahaf, M. (2012). Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices. Journal of International Food & Agribusiness Marketing, 24(1), 1-21. doi:https://doi.org/10.1080/08974438.2011.621834
Hassan, D,. Monier, S,. Nichele, V,. Simioni, M. (2009). Organic Food Consumption Patterns in France. Journal of Agricultural & Food Industrial Organization, 1–23.
Hughner, R. S,. Prothero, A,. Shultz , C. J,. McDonagh, P. (2007). Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food. Journal of Consumer Behaviour, 62(2-3), 94 - 110.
IFOAM. (2020). The World of Organic Agriculture STATISTICS & EMERGING TRENDS 2020.
Kesse-Guyot, E,. Péneau, S,. Méjean, C,. Edelenyi, F. S. (2013). Profiles of Organic Food Consumers in a Large Sample of French Adults: Results from the Nutrinet-Santé Cohort Study. PLoS ONE, 1-13.
Končar, J. A,. Grubor, A. B,. Marić, R. M,. Vukmirović, G. M,. Đokić, N. S. (2019). Possibilities to improve the image of food and organic products on the AP Vojvodina market by introducing a regional quality label. Food and Feed Research, 111-123. doi: 10.5937/FFR1901111K
Kranjac, M,. Vapa-Tankosić, J,. Knezevic, M. (2017). Profile of organic food consumers. Ekonomika poljoprivrede, 64(2), 497-514. doi:DOI: 10.5937/ekoPolj1702497K
Lea, E,. Worsley, T. (2005). Australians' organic food beliefs, demographics and values. British Food Journa, 107(11), 855-869. doi:https://doi.org/10.1108/00070700510629797
Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002). Eating ‘Green’: Motivations behind organic food consumption in Australia. Sociologia Ruralis, 42(1), 23-40. doi: https://doi.org/10.1111/1467-9523.00200
Marreiros, C,. Lucas, M. R,. Röhrich, K. (2010). Explaining organic food choice on the basis of socio-demographics. A study in Portugal and Germany. CEFAGE-UE Working.
März, U,. Stolz, T,. Kalentić, M,. Stefanović, E. (2012). Organic agriculture in Serbia 2012-At a Glance. Beograd: National Association “Serbia Organica”.
McEachern, M. G,. McClean, P. (2002). Organic purchasing motivations and attitudes: Are they ethical? International Journal of Consumer Studies, 26(2), 85 - 92. doi:DOI: 10.1046/j.1470-6431.2002.00199.x
McEachern, M. G,. Willock, J. (2004). Producers and consumers of organic meat: A focus on attitudes and motivations. British Food Journal, 106(7), 534-552. doi:DOI: 10.1108/00070700410545737
Mintel. (2000). Organic Food and Drink Retailing, Market Intelligence Unit of the UK Economist. London.
O’Donovan, P,. McCarthy, M. (2002). Irish consumer preference for organic meat. British Food Journal, 104( 3/4/5), 353-370. doi: https://doi.org/10.1108/00070700210425778
Onyango, B. M,. Hallman, W. K,. Bellows, A. C. (2007). British Food Journal, 109(5), 399 - 411. doi:http://dx.doi.org/10.1108/00070700710746803
Perić, N,. Vasic-Nikcevic, A,. Vujic, N. (2017). Consumers attitudes on organic food in Serbia and Croatia: A comparative analysis. Ekonomika Poljoprivrede, 1049-1064.
Petrescu, D. C,. Petrescu-Mag, R. M,. Azadi, H,. Burny, P. (2016). A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits. Agroecology and Sustainable Food Systems, 41(1), 46-75. doi:https://doi.org/10.1080/21683565.2016.1243602
Renko, N., Butigan, R., Renko, S., & et al. (2011). WP7 Market data, market trends and consumer behaviour report.
Rimal, A. P,. Moon, W,. Balasubramanian, S. (2005). Agro‐biotechnology and organic food purchase in the United Kingdom. British Food Journal, 107(2), 84-97. doi:https://doi.org/10.1108/00070700510579162
Rizzo, G,. Borrello, M,. Guccione, G. D,. Schifani, G,. Cembalo, L. (2020). Organic Food Consumption: The Relevance of the Health Attribute. Sustainability , 595-607.
Roitner-Schobesberger, B,. Darnhofer, I,. Somsook, S,. Vogl, C.R. (2008). Consumer perceptions of organic foods in Bangkok, Thailand. Food Policy, 33(2), 112-121. doi:https://doi.org/10.1016/j.foodpol.2007.09.004
Sandalidou, E,. Baourakis, G,. Siskos, Y. (2002). Customers’ perspectives on the quality of organic olive oil in Greece: A satisfaction evaluation approach. British Food Journal, 104(3/4/5), 391-406. doi:https://doi.org/10.1108/00070700210425787
Singh, A,. Verma, P. (2017). Factors influencing Indian consumers' actual buying behaviour towards organic food products. Journal of Cleaner Production , 473-483. doi:https://doi.org/10.1016/j.jclepro.2017.08.106
Stojić, V,. Dimitrijević, M. (2020). Consumers' intentions to use of organically produced food in the Šumadija region. Ekonomika poljoprivrede, 67(1), 253-267.
Storstad, O,. Bjørkhaug, H. (2003). Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers? Agriculture and Human Values, 151–163.
Thompson, G. D,. Kidwell, J. (1998). Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences. American Journal of Agricultural Economics, 277-287. doi:DOI: 10.2307/1244500
Torjusen, H,. Brantsaeter, A. L,. Haugen, M,. Lieblein, G,. Stigum, H,. Roos, G,. Holmboe-Ottesen, G,. Meltzer , H. M. (2010). Characteristics associated with organic food consumption during pregnancy; data from a large cohort of pregnant women in Norway. BMC Public Health volume.
Vehapi, S,. Dolićanin, E. (2016). Consumers behavior on organic food: Evidence from the Republic of Serbia. Ekonomika Poljoprivrede, 871-889. doi:10.5937/ekoPolj1603871V
Vittersø, G,. Tangeland, T. (2015). The role of consumers in transitions towards sustainable food consumption. The case of organic food in Norway. Journal of Cleaner Production, 92, 91-99. doi:https://doi.org/10.1016/j.jclepro.2014.12.055
Vlahović, B,. Radojević, V,. Živanić, I. (2011). Istraživanje stavova potrošača o potrošnji organske hrane u Srbiji. Ekonomika poljoprivrede, 58(3), 443-456.
Yue, C,. Grebitus, C,. Bruhn, M,. Jensen, H. H. (2008). Potato marketing – factors affecting organic and conventional potato consumption patterns. European Association of Agricultural Economists (EAAE) > 2008 International Congress. Ghent, Belgium. doi:DOI: 10.22004/ag.econ.43948
Zepeda, L,. Li, J. (2007). Characteristics of Organic Food Shoppers. Journal of Agricultural and Applied Economics, 39(1), 17-28.
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2022/12/29
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