Дигитализација пословних процеса у прилагођавању угоститељства новој реалности (Ковид– 19 пандемија)
Sažetak
Ограничење пословне и друштвене активности током кризе изазване корона вирусом у Русији и целом свету довело је до потребе прилагођавања пословних процеса јавних угоститељских предузећа новој реалности. Циљ истраживања је проучавање трендова дигиталних трансформација пословних процеса јавних угоститељских предузећа јужне Русије, због потребе прилагођавања факторима изазваним пандемијом, као и процена њихове „одрживости“ у смислу њихове користити након завршетка кризе са корона вирусом. За спровођење студије, аутори су одабрали анализу садржаја научних извора представљених у базама података Scopus и Web of Science, у којима су описани случајеви развоја јавних угоститељских предузећа током кризе изазване вирусом корона. Као резултат анализе руског и међународног искуства, откривено је да је сет решења која се баве дигитализацијом пословних процеса усмерен на коришћење технологија које обезбеђују смањење уочених здравствених ризика, а изражен је како у промени услуга, тако и у промени процеса њиховог пружања. Студија је идентификовала главне трендове у дигитализацији пословних процеса у прехрамбеној индустрији Русије. Дате су карактеристике ових трендова са становишта њихове „одрживости“ на дужи рок. Идентификовани су уобичајени проблеми повезани са употребом дигиталних технологија и алата у предузећима. Аутори су дошли до закључка да ће се дигитализација пословних процеса у Русији наставити и након повратка на традиционалне облике услуге, будући да савремени потрошачи теже разноврсним технолошким иновацијама због њихове брзине и релативне једноставности коришћења, као и повећане доступности услуга мобилних технологија које обезбеђују претрагу, плаћање и друге функције, а такође омогућавају и смањење здравствених ризика.
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