IMPACT OF THE MARKET CONCENTRATION ON TRADING CHAINS’ PERFORMANCE IN SERBIA

  • Vera Mirović Univerzitet u Novom Sadu, Ekonomski fakultet Subotica
  • Jelena Andrašić Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
  • Branimir Kalaš Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
DOI: https://doi.org/10.5937/skolbiz1-23349
Ključne reči: trgovinski lanci, preuzimanje, tržišno učešće, likvidnost, profitabilnost, leveridž

Sažetak


Cilj rada je da se ispita razlika između tržišnih učešća tri vodeća preuzeta trgovinska lanca i tri vodeća domaća lanca u Srbiji, kao i analiza performansi između dve grupe trgovinskih lanaca u periodu 2011-2015. Performanse trgovinskih lanaca su merene putem pokazatelja profitabilnosti, likvidnosti i leveridža. Rezultati T-testa pokazuju da postoji značajna razlika između tržišnih učešća analiziranih trgovinskih lanaca. Analiza razlike između posmatranih trgovinskih lanaca je pokazala da postoji značajna razlika samo u trendu profitabilnosti. Ispitivanjem korelacije između tržišnog učešća i profitabilnosti, zaključeno je da preuzeti trgovinski lanci s većim tržišnim učešćem imaju manju profitabilnost.

Biografija autora

Vera Mirović, Univerzitet u Novom Sadu, Ekonomski fakultet Subotica

Departman za finansije, bankarstvo i osiguranje

Asistent

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Objavljeno
2020/04/10
Broj časopisa
Br. 1 (2019): Škola biznisa
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