AN INVESTIGATION OF THE IMPACT OF COMPETITIVE STRATEGY ON EXPORT PERFORMANCE: A LITERATURE REVIEW IN THE PERIOD 1998 - 2018

Katarina (Radosavljević) Njegić; Nenad Ravić

doi:10.5937/skolbiz1-24041

Katarina (Radosavljević) Njegić Visoka škola za poslovnu ekonomiju i preduzetništvo
Nenad Ravić Faculty of Business Economics and Entrepreneurship

DOI: https://doi.org/10.5937/skolbiz1-24041

Ključne reči: konkurentska strategija, diferencijacija, strategija vođstva u troškovima, izvozne performanse

Sažetak

Konkurentska strategija se smatra jednom od najvažnijih determinanti izvoznih performansi (IP). Poslednji pregled literature na temu veze između konkurentske strategije i IP ponudili su Zou i Stan (1998) na osnovu empirijskih radova objavljenih u periodu 1987-1997. Cilj ovog rada je da ustanovi do kojih se naučnih saznanja došlo u ovoj oblasti u periodu od 1998. do 2008. godine. Kako bi se otkrile empirijske studije objavljene u posmatranom periodu, korišćena je kompjuterska i manuelna bibliografska pretraga. Ukupno je otkriveno 17 empirijskih studija na posmatranu temu. Za sistematizaciju rezultata otkrivenih studija korišćena je metoda prebrojavanja glasova, koja je dopunjena narativnim pristupom. Uočeno je nekoliko praznina u literaturi na osnovu kojih se daju preporuke za dalja istraživanja u ovoj oblasti.

Biografije autora

Katarina (Radosavljević) Njegić, Visoka škola za poslovnu ekonomiju i preduzetništvo

Assistant Professor, department of Economics and Finance

Nenad Ravić, Faculty of Business Economics and Entrepreneurship

Assistant Professor

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