IMPACT OF TOURISM MANAGEMENT AT THE TERRITORIAL LEVEL ON TOURISM ENTERPRISE MANAGEMENT

  • Elena Petkova Sofia University "St. Kliment Ohridski"
Ključne reči: turizam, menadžment, teritorijalni nivo, turistička preduzeća, Bugarska

Sažetak


Upravljanje turističkim preduzećima predstavlja deo turističkog menadžmenta. Uspešno upravljanje turističkim preduzećima od strane rukovodioca zavisi od sagledavanja trendova i obrazaca turističkog menadžmenta na različitim teritorijalnim nivoima – globalnom, supranacionalnom, nacionalnom, regionalnom i lokalnom. Usled toga rukovodioci turističkih preduzeća moraju poznavati i uvažavati upravljačke odluke koje su donate u turističkom sektoru na različitim teritorijalnim nivoima. Upravlajčke odluke u oblasti turizma na na globalnom, supranacionalnom, nacionalnom, regionalnom i lokalnom nivou utiču na funkcionisanje i upravljanje pojedinačnim turističkim preduzećima. U radu se istražuje mesto menadžmenta turističim preduzećima u okviru sistema upravljanja turizmom na različitim teritorijalnim nivoima. U tom smislu, prezentovani su i analizirani važni primeri o uticaju turističkom menadžmenta na različitim teritorijalnim nivoima (globalnom, nacionalnom, supranacionalnom, regionalnom i lokalnom) na upravljanje pojedinačnim turističkim preduzećima. Posebna pažnja je posvećena uticaju turističkom menadžmenta u Bugarskoj na nacionalnom, regionalnom i lokalnom nivou na upravljanje turističkim preduzećima. Rezultati analize ukazuju na zaključak da u cilju postizanja uspeha pri upravljanju turističkim preduzećima, rukovodioci moraju uzeti u obzir uticaj turističkog menadžmenta na turistička preduzeća na različitim teritorijalnim nivoima, kao i razvojne planove i programe pri donošenju odluka o generalnom menadžmentu i finansijama, sa jedne strane, odnosno marketing i upravljanju zaposlenima, sa druge strane.

Reference

Anjos, F.A., Kennell, J. (2019). Tourism, Governance and Sustainable Development. Sustainability 11(16), 4257. https://doi.org/10.3390/su11164257
Battaglia, M. (2017). Sustainability in the Tourism Business. SYMPHONIA Emerging Issues in Management 3, 122-134. https://doi.org/10.4468/2017.3.11battaglia
Castanho, R.A., Couto, G., Pimentel, P., Carvalho, C.B., Sousa, A. (2020). Territorial Management and Governance, Regional Public Policies, and Their Relationship with Tourism: A Case Study of the Azores Autonomous Region. Sustainability, 12(15), 6059. https://doi.org/10.3390/su12156059
Dinica, V. (2013). International Sustainability Agreements: Are They Politically Influential for Tourism Governance Innovations? Tourism Analysis 18, 663-676. https://doi.org/10.3727/108354213X13824558188668
Dredge, D. (2015). Tourism and governance. In G. Moscado & P. Berkendorff (Eds.), Education for Sustainability in Tourism: A Handbook of Processes, Resources, and Strategies, Vol. I, pp 75-90. Springer Publishing Company. CSR, Sustainability, Ethics & Governance. https://doi.org/10.1007/978-3-662-47470-9_5
Ferrer-Roca, N., Westin, R., Guia, J., Mihalic, T., Blasco, D., Prats, L., Lawler, M., Jarratt, D. (2021). Back to the Future: Challenges of European Tourism of Tomorrow. Journal of Tourism Futures 7(2), 184-191. https://doi.org/10.1108/JTF-10-2019-0114
Font, X. (2002). Environment Certification in Tourism and Hospitality: Progress, Process and Prospects. Tourism Management 23, 197-205
Kalbaska, N., Janowski, T., Estevez, E., Cantoni, L. (2017). When Digital Government Matters for Tourism: A Stakeholder Analysis. Information Technology & Tourism 17, 315-333. https://doi.org/10.1007/s40558-017-0087-2
Kirsten, M., Rogerson, C. (2002). Tourism Business Linkages and Small Enterprise Development in South Africa. Development Southern Africa 19(1), 29-59. https://doi.org/10.1080/03768350220123882
Kodir, A. (a), Ahmad, R., Meiji, N.H.P. (2020). The Dynamic Access on Tourism Governance in Wakatibi National Park. GeoJournal of Tourism and Geosites, Year XIII, 32(4), 1376-1383. https://doi.org/10.30892/gtg.32427-583
Kodir, A. (b), Tanjung, A., Astina, I.K., Nurwan, M.A., Nusantara A.G., Ahmad, R. (2020). The Dynamics of Access on Tourism Development in Labuan Bajo, Indonesia. GeoJournal of Tourism and Geosites, Year XIII, 29(2), 662-671. https://doi.org/10.30892/gtg.29222-497
Niezgoda, A. (2004). Problems of Implementing Sustainable Tourism in Poland. Economics and Business Review 4(1), 30-42. https://doi.org/10.18559/ebr.2004.1.501
Paulauskiene, L. (2014). Prospects for Improving the Governance of Tourism in Lithuania: Business and Infrastructure Development. Scientific Journal, 36(1), 92-105
Puhakka, R., Saarinen, J. (2013). New Role of Tourism in National Park Planning in Finland. Journal of Environment and Development 22(4), 411-434
Restepo, N., Clave S.A. (2019). Institutional Thickness and Regional Tourism Development: Lessons from Antioquia, Colombia. Sustainability 11(9), 2568, https://doi.org/10.3390/su11092568
Scott, N., Marzano, G. (2015). Governance of Tourism in OECD Countries. Tourism Recreation Research 40(2), 181-193. https://doi.org/10.1080/02508281.2015.1041746
Tichaawa, T.M., Mhlanga, O., Sicwebu, S. (2017). The Impact of Information Communication Technologies (ICTs) on Tourism Businesses in East London, South Africa. Acta Universitatis Danubius, 13(3), 18-29
Tourism Act. (2013). Bulgaria. In force from 26.03.2013, last add. SG No. 106 of December 22, 2023 – in Bulgarian
UNWTO. (2001). Global Code of Ethics for Tourism. For Responsible Tourism. Resolution adopted by the General Assembly. 21 December 2001
Valente, F.J., Dredge, D., Lohman, G. (2014). Leadership Capacity in Two Brazilian Regional Tourism Organizations. Tourism Review, 69(1),10-24. https://doi.org/10.1108/TR-07-2013-0039
Zulkefli, N.S., Jaafar, M., Marzuki, A. (2021). The Effectiveness of Government Programmes for Small and Medium Tourism Businesses from an Institutional Perspective. Planning Malaysia: Journal of Malaysian Institute of Planners, 19(1), 25-40. https://doi.org/10.21837/pm.v19i15.922
https://etc-corporate.org/, 19.11.2023
https://ntr.tourism.government.bg/CategoryzationAll.nsf/index.xsp, 19.11.2023
https://www.tourism.government.bg/, 19.11.2023
https://www.unwto.org/, 19.11.2023
Objavljeno
2025/03/20
Rubrika
Originalni naučni članak