THE IMPACT OF INTERNET DISTRIBUTION SYSTEMS ON PROMOTION, SALES AND QUALITY OF HOTEL ACCOMMODATION (WITH 4 AND 5 STARS IN A CITY OF NIŠ)
1.Use of modern information technology in hospitality
Ključne reči:
Internet distribution systems, social networks, promotion, sales, quality
Sažetak
The abstract:This work is theoretical and empiric review of influence of IDS and social networks on promotion, sales and quality of hotel accommodation. The work shows theoretical-academic presentation and it includes a case study, which was made by research in hotels with 4 and 5 stars. The research identifies the usage and influence of IDS on promotion, sales and quality of hotel accommodation, key advantages and deficiency of cooperation, as well as the usage and importance of social networks in promotion and sales. The importance, definition and term of IDS and social networks in hotel businesses are shown in theoretical part of this work. The main point of this work is to prove the importance of impact of application IDS and social networks on promotion, sales and quality of accommodation, to show advantages and disadvantages of cooperation, as well as the importance of monitoring and harmonization of hotels with innovations, their usage, harmonization of an offer with demand on market.
Reference
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2. Baker M. at Hart S.(2008), The marketing book Routledge, Institute of Marketing London, UK;
3. Barjaktarović D.(2014), Upravljenje kvalitetom u hotelijerstvu, Univerzitet Singidunum, Beograd;
4. Buhalis D., at Law R.(2008), Progress in information technology and tourism management: 20 years on and 10 years after the Internet- The state of eTourism research. Tourism management (29);
5. Buhalis D. at Molinaroli E.(2003) Entrepreneurial networks in the Italian eTourism. Information Technology and Tourism, 5(3);
6. Cantallops A.S. at Salvi F.(2014) New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management;
7. Clemons E.K. at Gao G.G.(2008) Consumer informedness and diverse consumer purchasing behaviors: Traditional mass-market, trading down, and trading out into the long tail. Electronic Commerce Research at Applications;
8. Čačić K. at Mašić S.(2013) Uticaj portala TripAdvisor na poslovanje hotela u Srbiji. Marketing (44(3));
9. Čomić Đ. at Kalmić L.(2011) Internet kao instrument globalnog monitornog kvaliteta u hotelijerstvu. Zbornik radova ,,Hotelska kuća’’, Beograd, HORES;
10. Del Chiappa G.(2013) Internet versus travel agencies- The perception of different groups of Italian online buyers. Journal of vacation Marketing;
11. Đorđević G.(2012) Unapređenje poslovne komunikacije primenom savremenih IT rešenja. EMC Review, časopis za ekonomiju(4);
12. El-Gohary H.(2012) Factors affecting E-marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations.Tourism Management (5(33));
13. European Commission (2013) Business Model Tourism Link. European Commission; 14. Eyefortravel(2012)TravelConsumerReportAvailableat:http://www.eyefortravel.com/sites/default/files/Extract_Consumer_Report_United_Kingdom_2012_13_0.pdf. 15. GoogleT.I.(2013)The2013traveler.Availableat:http://www.google.ca/think/research-studies/2013-traveler.html
16. Henning-Thurau T., Gwinner K.P., Walsh G. at Gremler D.D.(2004) Electronic WOM via consumer-opinion platforms: what motivates consumers to atriculate themselves on the Internet? Journal of interactive marketing(18(1));
17. Holloway J.(2004) Marketing for Tourism. Essex: Pearson Education Limited;
18. Hu N., Bose I., Koh N.S. at Liu L.(2012) Manipulation of online review: An analysis of ratings, readability and sentiments. Decision Support Systems(52(3));
19. Jobber D., at Ellis-Chadwick F.(2012) Principles and practice of marketing (No.7th) McGraw-Hill Higher Education;
20. Kaplan A.M. at Haenlein M.(2011) The early bird catches the news: Nine things you should know about micro-blogging. Business Horizons(54(2));
21. Kauffman R.J. at Chircu A.M.(2000) Reintermediation strategies in bussiness-to-bussiness electronic commerce. International Journal of Electronic Commerce(4);
22. Kovačević M., Pavlović K. at Šutić V.(2016), Upotreba informaciono-komunikacionih tehnologija u Republici Srbiji, Republički zavod za statistiku, Beograd(12(76));
23. Kotler P.(2006), Marketing for Hospitality and Tourism, Prentice Hall, New Jersey;
24. Kotler P., Browen J. et Makens J.(2010) Marketing u ugostiteljstvu, hotelijerstvu i turizmu. Zagred: MATE;
25. Law R.(2009) Disintermediation of hotel reservations: The perception of different groups of online buyers in Hong Kong. International Journal of Contemporary Hospitality Management(21);
26. Law R. at Cheung C.(2006) A study of the perceived importance of the over all website quality of different classes of hotels. International Journal of Hospitality Management(25(3));
27. Law R. at Jogaratnam G.(2005) A study of hotel information technology applications. International Journal of Contemporary Hospitality Management(17(2));
28. Lekhanya M.L.(2014) The Impact of Viral Marketing on Corporate Brand Reputation, International Business at Economics Reseach Journal(13(2));
29. Lincoln S.R.(2009) Mastering Web 2.0: transform your business using key website and social media tools. London: Kogan Page Publishers;
30. Litvin S.W., at Hoffman L.M.(2012) Responses to consumer-generated media in the hospitality market placce an empirical study. Journal of Vacation Marketing(18(2));
31. Litvin S.W., Goldsmith R.E., at Pan B.(2008) Electronic WOM in hospitality and tourism management. Tourism management(29(3));
32. Minazzi R.(2015) Social Media Marketing in Tourism and Hospitality. Spinger;
33. Minazzi R.(2015) The Digitalization of WOM. Social Media Marketing in Tourism and Hospitality;
34. Mukherjee A., Lui B. et Giance N.(2012) Spotting fake reviewer groups in consumer reviews. Proccedings of the 21st international conference on World Wide Web ACM;
35. Nielsen(2012)Stateofthemedia-Thesocialmediareport2012.Nielsen http://www.nielsen.com/us/en/insights/reports/2012/state-of-the-social-media-report-2012.html.
36. Njeguš A.(2010) Informacioni sistemi u turizmu i hotelijerstvu, Beograd, Univerzitet Singidunum;
37. O’Connor P.(2010) Managing a hotels image on TripAdvisor. Journal of Hospitality Marketing and Management(19(7));
38. O’Connor P. at Frew A.J.(2002) The future of hotel electronic channels of distribution. International Journal of Hospitality Management(23);
39. Papathanassis A. at Knolle F.(2011) Exploring the adoption and processing of online holiday review: A grounded theory approach. Tourism Management(32(2));
40. Ryan D. at Jones C.(2009) Undersanding Digital marketing strategies for engaging the digital generation;
41. Sorkup A. at Kostić M.(2009) IT kao generator inovacija u poslovnom sistemu, Zbornik radova, majska konferencija o strategijskom menadžmentu, Zaječar 2009;
42. Spasić V. at Pavlović D.(2013) Uloga novih elektronskih posrednika u prodaji kapaciteta u hotelskoj industriji. IX međunarodni naučno-stručni simpozijum ,, Hotelska kuća 2013’’, HORES, Zlatibor;
43. Stanković- Kostić M., Štavljanin V. at Filipović V.(2013) Social media in Marketing and PR.JITA, Journal of Information Technology and Aplications(2(45));
44. Šarac M.(2015) Internet marketing, Beograd, Univerzitet Singidunum;
45. Toh R.S, Raven P. at DeKay F.(2011) Selling Room: Hotels vs. Third-Party Websites. Cornell Hospitality Quartetly(52(2));
46. Xiang Z., Wang D., O’Leary J. at Fesenmaier D.(2014) Adapting to the internet: trends in travelers use of the web for trip planning. J Travel Res;
47. Xie K.L.,Zhang Z. at Zhang Z.(2014) The business value of online consumer reviews and management response to hotel performance. International Journal of Hospitality Management(43);
48. Ye Q., Law R. at Gu B.(2009) The impact of online user reviews on hotel room sales. International Journal of Hospitality Management(28(1));
49. Ye Q., Law R., Gu B. at Chen W(2011) The influence of user-generated content on traveler behavior: An investigation on the effects of WOM to hotel online bookings. Computers in Human Behavior(27(2));
50. Živković R.(2011), Ponašanje potrošača, Beograd, Univerzitet Singidunum.
