GASTRONOMSKE MANIFESTACIJE U FUNKCIJI PROMOCIJE SRBIJE KAO TURISTIČKE DESTINACIJE
Ključne reči:
gastronomske manifestacije, gastronomija, promocija, turizam, Srbija
Sažetak
U radu je prikazano istraživanje gastronomskih manifestacija u Srbiji, s fokusom na njihovu raznovrsnost, značaj i ulogu u promociji Srbije kao turističke destinacije. Posebna pažnja usmerena je na gastronomski turizam kao poseban oblik turizma koji poslednjih godina postaje sve popularniji čime i zemlje koje nisu obdarene prirodnim lepotama, povoljnom klimom ili bogatom istorijom, postaju potencijalno atraktivne destinacije za posetioce. Prikupljanje podataka i analiza usmerena na manifestacije hrane i pića u Srbiji, pokazuje je tendenciju rasta broja istih te ukazuje na mogućnost za privlačenje domaćih i stranih gostiju tokom cele godine. Dodatno, autentičnost regiona unutar Srbije čini njihovu gastronomsku ponudu jedinstvenom što doprinosi kreiranju specifičnog iskustva sve zahtevnijih posetilaca a posledično i promociji Srbije na konkurentnom turističkom tržištu
Reference
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Baltescu, C. A. (2016). Culinary experiences as a key tourism attraction. Case Study: Brasov County. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 107.
Berbel-Pineda, J. M., Palacios-Florencio, B., Ramírez-Hurtado, J. M., & Santos-Roldán, L. (2019). Gastronomic experience as a factor of motivation in the tourist movements. International Journal of Gastronomy and Food Science, 18, 100171.
Bjeljac, Ž., Petrović, M., & Terzić, A. (2016). Gastronomic events as a part of tourist offer: a case study of Serbia. In Book of proceedings of IV International scientificpractical conference Sustainable development of tourism market: International practice and Russian experience, Stavropol, Russia (pp. 12-17).
Čatić, I. (2016). Uloga gastronomskih manifestacija u turističkoj ponudi Istre (Doctoral dissertation, University of Pula. Department of Interdisciplinary, Italian and Cultural Studies).
Čavić, S., & Mandarić, M. (2021). Authenticity of gastronomic events as a function of branding a destination. Менаџмент у хотелијерству и туризму, 9(1), 89-101.
Chang, M., Kim, J. H., & Kim, D. (2018). The effect of food tourism behavior on food festival visitor’s revisit intention. Sustainability, 10(10), 3534.
Chang, W. (2011). A taste of tourism: Visitors' motivations to attend a food festival. Event management, 15(2), 151-161.
Čomić, L. (2002). Ruralni turizam u Srbiji-mogućnosti i perspektive. Turizam: Časopis Departmana za geografiju, turizam i hotelijerstvo, 6, 119-120.
Croce, E., & Perri, G. (2017). Food and wine tourism. Cabi.
ĆurčićA, N., & BjeljacB, Ž. (2017). Carnivals and street festivals as a potential new destination for cultural tourism in Serbia. New spaces in cultural tourism, 110.
Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Ekonomika, 64(2), 43-54.
Demirović, D., Njegovan, Z., & Petrović, D. M. (2015). Značaj gastronomskih manifestacija ra ruralni turizam Vojvodine/Significance of gastronomic events for rural tourism of Vojvodina [Serbia]. Agroekonomika/Agrieconomica.
Denda, S., & Denda, B. (2016). Proizvodnja i robna razmena grožđa i vina: stanje u svetu i Srbiji (šumadijski region). Agroekonomika, 45(70), 81-93.
Đerčan, B., Kalenjuk, B., Bubalo-Živković, M., & Lukić, T. (2017). Gastronomic and Wine Tourism as Regional Development Factor: Case Study–The Municipality of Šid, Serbia. World Scientific News, 88(2), 183-198.
Drpić, K., & Vukman, M. (2014). Gastronomija kao važan dio turističke ponude u Hrvatskoj. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 5(1), 62-67.
Duvnjak, N., Vrakela, J., Mlađenović, M., & Petrović, N. (2014). Gastronomical manifestations in the tourism of South-Eastern Serbia. Researches Reviews of the Department of Geography, Tourism and Hotel Management, 43(2), 210-220.
Getz, D. (2000). Explore wine tourism: management, development & destinations. Cognizant Communication Corporation. New York
Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), 146-158.
Getz, D., Carlsen, J., Brown, G., & Havitz, M. (2007). 15 Wine Tourism and Consumers. Analysis, Behaviour and Strategy, 245.
Gregorash, W. J. (2018). Gastronomic Memories in Hospitality: Are we leaving the table hungry? (Doctoral dissertation, University of Leicester).
Guzel, B., & Apaydin, M. (2016). Gastronomy tourism: Motivations and destinations. Global issues and trends in tourism, 394.
Hall, C. M., & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hussin, H. (2018). Gastronomy, tourism, and the soft power of Malaysia. Sage Open, 8(4), 2158244018809211.
Jević, G. (2019). Osnove i perspektive razvoja vinskog turizma u Srbiji. Универзитет Сингидунум.
Jević, G., Jević, J., & Barović, S. (2016). Uloga Beogradskog sajma vina BeoWine na razvoj vinskog turizma u Srbiji. Ekonomika poljoprivrede, 63(4), 1347-1363.
Josipović, M., Tepavčević, J., & Vukosav, S. (2020). SWOT analysis of wine tourism in Srem. Marketing, 51(4), 247-258.
Kilibarda, N., Brdar, I., Baltić, B., Marković, V., Mahmutović, H., Karabasil, N., & Stanišić, S. (2018). The safety and quality of sous vide food. Meat Technology, 59(1), 38-45.
Kilibarda, N., Pavlović, D., Borovčanin, D., & Brdar, I. (2018). Gastronomske manifestacije kao deo turističke ponude nematerijalnog kulturnog nasleđa srbije. Sitcon. Beograd
Kim, Y. H., Duncan, J. L., & Jai, T. M. (2014). A case study of a southern food festival: using a cluster analysis approach. Anatolia, 25(3), 457-473.
Košić, K. (2009). Ruralni turizam Vojvodine i održivi razvoj (Doctoral dissertation, University of Novi Sad (Serbia)).
Lau, C., & Li, Y. (2019). Analyzing the effects of an urban food festival: A place theory approach. Annals of Tourism Research, 74, 43-55.
Lazić, Ž. (2015). Čvarak na tanjiru–tranziciona trpeza u Srbiji. Republika, 27(600-603), 21-21.
Livaja, T., Marašević, N., & Zarić, V. (2018). Prodaja vina malih proizvođača–mogućnosti i ograničenja. poljoprivrednika i agronoma Srbije, 15.
López-Guzmán, T., & Sánchez-Cañizares, S. (2012). Gastronomy, tourism and destination differentiation: a case study in Spain. Review of Economics & Finance, 1, 63-72.
Marković, S., Mitrović, S., & Racz, A. (2019). Tko su posjetitelji festivala hrane i vina? Eksploratorno istraživanje. Ekonomski pregled, 70(2), 209-235.
Meretse, A. R., Mykletun, R. J., & Einarsen, K. (2016). Participants' benefits from visiting a food festival–the case of the Stavanger food festival (Gladmatfestivalen). Scandinavian Journal of Hospitality and Tourism, 16(2), 208-224.
Milićević, S., & Petrović, J. (2017, June). Tourist products in the function of improving competitiveness of Serbia as a tourist destination. In TISC-Tourism International Scientific Conference Vrnjačka Banja (Vol. 2, No. 1, pp. 167-183).
Montella, M. M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113.
Nedelcu, A. (2017). Značaj internet prezentacije za razvoj vinskog turizma Banata (Srpski i Rumunski Banat). In Sinteza 2017-International Scientific Conference on Information Technology and Data Related Research (pp. 162-168). Singidunum University.
Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
Pivac, T. (2012). Vinski turizam Vojvodine. Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Novi Sad.
Ruml, M. M., Korać, N. S., Ivanišević, D. M., Vujadinović, M. P., & Vuković, A. J. (2013). Analysis of grapevine phenology in the region of Sremski Karlovci. Journal of Agricultural Sciences (Belgrade), 58(1), 73-84.
Samardžić, V. (2021). Marketinški aspekti gastronomskog turizma (Doctoral dissertation, Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek).
Savić, S. (2014). Vinski turizam na području Skadarskog jezera. Matica crnogorska, 349-364.
Sekulić, D., Mandarić, M., & Milovanović, V. (2016). Motivacija turista za učestvovanje u vinskom turizmu u Srbiji. Ekonomika poljoprivrede, 63(4), 1237-1252.
Sekulić, D., Petrović, A., & Dimitrijević, V. (2017). Who are wine tourists? An empirical investigation of segments in serbian wine tourism. Економика пољопривреде, 64(4).
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Spasojević, B., Berić, D., & Jovičić, A. (2013). The importance of local events in enriching the cultural and tourism offer. Bulletin of the Serbian geographical society, 93(1).
Stanišić, T., Kostić, M., & Mišeljić, M. (2018). Gastronomic manifestations as a factor of improvement of serbia’s tourism offer. Економика пољопривреде, 65(1).
Štetić, S., Cvijanović, D., & Šimiĉević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije. Institut za ekonomiku poljoprivrede, Beograd.
Turistička Organizacija Srbije (2017): Events 2017, Belgrade, Serbia, Dostupno na URL [11.09.2021]. http://www.serbia.travel/upload/documents/brosure/2017/events2017.pdf.
Zrnić, M. (2016). Gastronomski turizam kao novi vid savremenog turizma. Visoka hotelijerska škola. Hotel Link 27-28. Beograd. 525-534.
Zrnić, M., Brdar, I., & Kilibarda, N. (2021). The importance of traditional food quality—the viewpoint of the tourism. Scientific journal" Meat Technology", 62(1), 69-76.
Baltescu, C. A. (2016). Culinary experiences as a key tourism attraction. Case Study: Brasov County. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 107.
Berbel-Pineda, J. M., Palacios-Florencio, B., Ramírez-Hurtado, J. M., & Santos-Roldán, L. (2019). Gastronomic experience as a factor of motivation in the tourist movements. International Journal of Gastronomy and Food Science, 18, 100171.
Bjeljac, Ž., Petrović, M., & Terzić, A. (2016). Gastronomic events as a part of tourist offer: a case study of Serbia. In Book of proceedings of IV International scientificpractical conference Sustainable development of tourism market: International practice and Russian experience, Stavropol, Russia (pp. 12-17).
Čatić, I. (2016). Uloga gastronomskih manifestacija u turističkoj ponudi Istre (Doctoral dissertation, University of Pula. Department of Interdisciplinary, Italian and Cultural Studies).
Čavić, S., & Mandarić, M. (2021). Authenticity of gastronomic events as a function of branding a destination. Менаџмент у хотелијерству и туризму, 9(1), 89-101.
Chang, M., Kim, J. H., & Kim, D. (2018). The effect of food tourism behavior on food festival visitor’s revisit intention. Sustainability, 10(10), 3534.
Chang, W. (2011). A taste of tourism: Visitors' motivations to attend a food festival. Event management, 15(2), 151-161.
Čomić, L. (2002). Ruralni turizam u Srbiji-mogućnosti i perspektive. Turizam: Časopis Departmana za geografiju, turizam i hotelijerstvo, 6, 119-120.
Croce, E., & Perri, G. (2017). Food and wine tourism. Cabi.
ĆurčićA, N., & BjeljacB, Ž. (2017). Carnivals and street festivals as a potential new destination for cultural tourism in Serbia. New spaces in cultural tourism, 110.
Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Ekonomika, 64(2), 43-54.
Demirović, D., Njegovan, Z., & Petrović, D. M. (2015). Značaj gastronomskih manifestacija ra ruralni turizam Vojvodine/Significance of gastronomic events for rural tourism of Vojvodina [Serbia]. Agroekonomika/Agrieconomica.
Denda, S., & Denda, B. (2016). Proizvodnja i robna razmena grožđa i vina: stanje u svetu i Srbiji (šumadijski region). Agroekonomika, 45(70), 81-93.
Đerčan, B., Kalenjuk, B., Bubalo-Živković, M., & Lukić, T. (2017). Gastronomic and Wine Tourism as Regional Development Factor: Case Study–The Municipality of Šid, Serbia. World Scientific News, 88(2), 183-198.
Drpić, K., & Vukman, M. (2014). Gastronomija kao važan dio turističke ponude u Hrvatskoj. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 5(1), 62-67.
Duvnjak, N., Vrakela, J., Mlađenović, M., & Petrović, N. (2014). Gastronomical manifestations in the tourism of South-Eastern Serbia. Researches Reviews of the Department of Geography, Tourism and Hotel Management, 43(2), 210-220.
Getz, D. (2000). Explore wine tourism: management, development & destinations. Cognizant Communication Corporation. New York
Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), 146-158.
Getz, D., Carlsen, J., Brown, G., & Havitz, M. (2007). 15 Wine Tourism and Consumers. Analysis, Behaviour and Strategy, 245.
Gregorash, W. J. (2018). Gastronomic Memories in Hospitality: Are we leaving the table hungry? (Doctoral dissertation, University of Leicester).
Guzel, B., & Apaydin, M. (2016). Gastronomy tourism: Motivations and destinations. Global issues and trends in tourism, 394.
Hall, C. M., & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hussin, H. (2018). Gastronomy, tourism, and the soft power of Malaysia. Sage Open, 8(4), 2158244018809211.
Jević, G. (2019). Osnove i perspektive razvoja vinskog turizma u Srbiji. Универзитет Сингидунум.
Jević, G., Jević, J., & Barović, S. (2016). Uloga Beogradskog sajma vina BeoWine na razvoj vinskog turizma u Srbiji. Ekonomika poljoprivrede, 63(4), 1347-1363.
Josipović, M., Tepavčević, J., & Vukosav, S. (2020). SWOT analysis of wine tourism in Srem. Marketing, 51(4), 247-258.
Kilibarda, N., Brdar, I., Baltić, B., Marković, V., Mahmutović, H., Karabasil, N., & Stanišić, S. (2018). The safety and quality of sous vide food. Meat Technology, 59(1), 38-45.
Kilibarda, N., Pavlović, D., Borovčanin, D., & Brdar, I. (2018). Gastronomske manifestacije kao deo turističke ponude nematerijalnog kulturnog nasleđa srbije. Sitcon. Beograd
Kim, Y. H., Duncan, J. L., & Jai, T. M. (2014). A case study of a southern food festival: using a cluster analysis approach. Anatolia, 25(3), 457-473.
Košić, K. (2009). Ruralni turizam Vojvodine i održivi razvoj (Doctoral dissertation, University of Novi Sad (Serbia)).
Lau, C., & Li, Y. (2019). Analyzing the effects of an urban food festival: A place theory approach. Annals of Tourism Research, 74, 43-55.
Lazić, Ž. (2015). Čvarak na tanjiru–tranziciona trpeza u Srbiji. Republika, 27(600-603), 21-21.
Livaja, T., Marašević, N., & Zarić, V. (2018). Prodaja vina malih proizvođača–mogućnosti i ograničenja. poljoprivrednika i agronoma Srbije, 15.
López-Guzmán, T., & Sánchez-Cañizares, S. (2012). Gastronomy, tourism and destination differentiation: a case study in Spain. Review of Economics & Finance, 1, 63-72.
Marković, S., Mitrović, S., & Racz, A. (2019). Tko su posjetitelji festivala hrane i vina? Eksploratorno istraživanje. Ekonomski pregled, 70(2), 209-235.
Meretse, A. R., Mykletun, R. J., & Einarsen, K. (2016). Participants' benefits from visiting a food festival–the case of the Stavanger food festival (Gladmatfestivalen). Scandinavian Journal of Hospitality and Tourism, 16(2), 208-224.
Milićević, S., & Petrović, J. (2017, June). Tourist products in the function of improving competitiveness of Serbia as a tourist destination. In TISC-Tourism International Scientific Conference Vrnjačka Banja (Vol. 2, No. 1, pp. 167-183).
Montella, M. M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113.
Nedelcu, A. (2017). Značaj internet prezentacije za razvoj vinskog turizma Banata (Srpski i Rumunski Banat). In Sinteza 2017-International Scientific Conference on Information Technology and Data Related Research (pp. 162-168). Singidunum University.
Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
Pivac, T. (2012). Vinski turizam Vojvodine. Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Novi Sad.
Ruml, M. M., Korać, N. S., Ivanišević, D. M., Vujadinović, M. P., & Vuković, A. J. (2013). Analysis of grapevine phenology in the region of Sremski Karlovci. Journal of Agricultural Sciences (Belgrade), 58(1), 73-84.
Samardžić, V. (2021). Marketinški aspekti gastronomskog turizma (Doctoral dissertation, Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek).
Savić, S. (2014). Vinski turizam na području Skadarskog jezera. Matica crnogorska, 349-364.
Sekulić, D., Mandarić, M., & Milovanović, V. (2016). Motivacija turista za učestvovanje u vinskom turizmu u Srbiji. Ekonomika poljoprivrede, 63(4), 1237-1252.
Sekulić, D., Petrović, A., & Dimitrijević, V. (2017). Who are wine tourists? An empirical investigation of segments in serbian wine tourism. Економика пољопривреде, 64(4).
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Spasojević, B., Berić, D., & Jovičić, A. (2013). The importance of local events in enriching the cultural and tourism offer. Bulletin of the Serbian geographical society, 93(1).
Stanišić, T., Kostić, M., & Mišeljić, M. (2018). Gastronomic manifestations as a factor of improvement of serbia’s tourism offer. Економика пољопривреде, 65(1).
Štetić, S., Cvijanović, D., & Šimiĉević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije. Institut za ekonomiku poljoprivrede, Beograd.
Turistička Organizacija Srbije (2017): Events 2017, Belgrade, Serbia, Dostupno na URL [11.09.2021]. http://www.serbia.travel/upload/documents/brosure/2017/events2017.pdf.
Zrnić, M. (2016). Gastronomski turizam kao novi vid savremenog turizma. Visoka hotelijerska škola. Hotel Link 27-28. Beograd. 525-534.
Zrnić, M., Brdar, I., & Kilibarda, N. (2021). The importance of traditional food quality—the viewpoint of the tourism. Scientific journal" Meat Technology", 62(1), 69-76.
