GASTRONOMICAL EVENTS IN THE FUNCTION OF PROMOTION OF SERBIA AS TOURIST DESTINATIONS
Keywords:
gastronomic events, gastronomy, promotion, tourism, Serbia
Abstract
The paper presents research on gastronomic events in Serbia, with a focus on their diversity, importance and role in the promotion of Serbia as a tourist destination. Special attention is paid to gastronomic tourism as a special form of tourism that has become increasingly popular in recent years, which makes countries that are not endowed with natural beauty, favorable climate or rich history, become potentially attractive destinations for visitors. Data collection and analysis focused on food and beverage events in Serbia, shows a tendency to increase the number of the same and indicates the possibility of attracting domestic and foreign guests throughout the year. In addition, the authenticity of the region within Serbia makes their gastronomic offer unique, which contributes to creating a specific experience of increasingly demanding visitors and, consequently, the promotion of Serbia in a competitive tourism market.
References
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Bjeljac, Ž., Petrović, M., & Terzić, A. (2016). Gastronomic events as a part of tourist offer: a case study of Serbia. In Book of proceedings of IV International scientificpractical conference Sustainable development of tourism market: International practice and Russian experience, Stavropol, Russia (pp. 12-17).
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Čavić, S., & Mandarić, M. (2021). Authenticity of gastronomic events as a function of branding a destination. Менаџмент у хотелијерству и туризму, 9(1), 89-101.
Chang, M., Kim, J. H., & Kim, D. (2018). The effect of food tourism behavior on food festival visitor’s revisit intention. Sustainability, 10(10), 3534.
Chang, W. (2011). A taste of tourism: Visitors' motivations to attend a food festival. Event management, 15(2), 151-161.
Čomić, L. (2002). Ruralni turizam u Srbiji-mogućnosti i perspektive. Turizam: Časopis Departmana za geografiju, turizam i hotelijerstvo, 6, 119-120.
Croce, E., & Perri, G. (2017). Food and wine tourism. Cabi.
ĆurčićA, N., & BjeljacB, Ž. (2017). Carnivals and street festivals as a potential new destination for cultural tourism in Serbia. New spaces in cultural tourism, 110.
Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Ekonomika, 64(2), 43-54.
Demirović, D., Njegovan, Z., & Petrović, D. M. (2015). Značaj gastronomskih manifestacija ra ruralni turizam Vojvodine/Significance of gastronomic events for rural tourism of Vojvodina [Serbia]. Agroekonomika/Agrieconomica.
Denda, S., & Denda, B. (2016). Proizvodnja i robna razmena grožđa i vina: stanje u svetu i Srbiji (šumadijski region). Agroekonomika, 45(70), 81-93.
Đerčan, B., Kalenjuk, B., Bubalo-Živković, M., & Lukić, T. (2017). Gastronomic and Wine Tourism as Regional Development Factor: Case Study–The Municipality of Šid, Serbia. World Scientific News, 88(2), 183-198.
Drpić, K., & Vukman, M. (2014). Gastronomija kao važan dio turističke ponude u Hrvatskoj. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 5(1), 62-67.
Duvnjak, N., Vrakela, J., Mlađenović, M., & Petrović, N. (2014). Gastronomical manifestations in the tourism of South-Eastern Serbia. Researches Reviews of the Department of Geography, Tourism and Hotel Management, 43(2), 210-220.
Getz, D. (2000). Explore wine tourism: management, development & destinations. Cognizant Communication Corporation. New York
Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), 146-158.
Getz, D., Carlsen, J., Brown, G., & Havitz, M. (2007). 15 Wine Tourism and Consumers. Analysis, Behaviour and Strategy, 245.
Gregorash, W. J. (2018). Gastronomic Memories in Hospitality: Are we leaving the table hungry? (Doctoral dissertation, University of Leicester).
Guzel, B., & Apaydin, M. (2016). Gastronomy tourism: Motivations and destinations. Global issues and trends in tourism, 394.
Hall, C. M., & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hussin, H. (2018). Gastronomy, tourism, and the soft power of Malaysia. Sage Open, 8(4), 2158244018809211.
Jević, G. (2019). Osnove i perspektive razvoja vinskog turizma u Srbiji. Универзитет Сингидунум.
Jević, G., Jević, J., & Barović, S. (2016). Uloga Beogradskog sajma vina BeoWine na razvoj vinskog turizma u Srbiji. Ekonomika poljoprivrede, 63(4), 1347-1363.
Josipović, M., Tepavčević, J., & Vukosav, S. (2020). SWOT analysis of wine tourism in Srem. Marketing, 51(4), 247-258.
Kilibarda, N., Brdar, I., Baltić, B., Marković, V., Mahmutović, H., Karabasil, N., & Stanišić, S. (2018). The safety and quality of sous vide food. Meat Technology, 59(1), 38-45.
Kilibarda, N., Pavlović, D., Borovčanin, D., & Brdar, I. (2018). Gastronomske manifestacije kao deo turističke ponude nematerijalnog kulturnog nasleđa srbije. Sitcon. Beograd
Kim, Y. H., Duncan, J. L., & Jai, T. M. (2014). A case study of a southern food festival: using a cluster analysis approach. Anatolia, 25(3), 457-473.
Košić, K. (2009). Ruralni turizam Vojvodine i održivi razvoj (Doctoral dissertation, University of Novi Sad (Serbia)).
Lau, C., & Li, Y. (2019). Analyzing the effects of an urban food festival: A place theory approach. Annals of Tourism Research, 74, 43-55.
Lazić, Ž. (2015). Čvarak na tanjiru–tranziciona trpeza u Srbiji. Republika, 27(600-603), 21-21.
Livaja, T., Marašević, N., & Zarić, V. (2018). Prodaja vina malih proizvođača–mogućnosti i ograničenja. poljoprivrednika i agronoma Srbije, 15.
López-Guzmán, T., & Sánchez-Cañizares, S. (2012). Gastronomy, tourism and destination differentiation: a case study in Spain. Review of Economics & Finance, 1, 63-72.
Marković, S., Mitrović, S., & Racz, A. (2019). Tko su posjetitelji festivala hrane i vina? Eksploratorno istraživanje. Ekonomski pregled, 70(2), 209-235.
Meretse, A. R., Mykletun, R. J., & Einarsen, K. (2016). Participants' benefits from visiting a food festival–the case of the Stavanger food festival (Gladmatfestivalen). Scandinavian Journal of Hospitality and Tourism, 16(2), 208-224.
Milićević, S., & Petrović, J. (2017, June). Tourist products in the function of improving competitiveness of Serbia as a tourist destination. In TISC-Tourism International Scientific Conference Vrnjačka Banja (Vol. 2, No. 1, pp. 167-183).
Montella, M. M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113.
Nedelcu, A. (2017). Značaj internet prezentacije za razvoj vinskog turizma Banata (Srpski i Rumunski Banat). In Sinteza 2017-International Scientific Conference on Information Technology and Data Related Research (pp. 162-168). Singidunum University.
Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
Pivac, T. (2012). Vinski turizam Vojvodine. Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Novi Sad.
Ruml, M. M., Korać, N. S., Ivanišević, D. M., Vujadinović, M. P., & Vuković, A. J. (2013). Analysis of grapevine phenology in the region of Sremski Karlovci. Journal of Agricultural Sciences (Belgrade), 58(1), 73-84.
Samardžić, V. (2021). Marketinški aspekti gastronomskog turizma (Doctoral dissertation, Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek).
Savić, S. (2014). Vinski turizam na području Skadarskog jezera. Matica crnogorska, 349-364.
Sekulić, D., Mandarić, M., & Milovanović, V. (2016). Motivacija turista za učestvovanje u vinskom turizmu u Srbiji. Ekonomika poljoprivrede, 63(4), 1237-1252.
Sekulić, D., Petrović, A., & Dimitrijević, V. (2017). Who are wine tourists? An empirical investigation of segments in serbian wine tourism. Економика пољопривреде, 64(4).
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Spasojević, B., Berić, D., & Jovičić, A. (2013). The importance of local events in enriching the cultural and tourism offer. Bulletin of the Serbian geographical society, 93(1).
Stanišić, T., Kostić, M., & Mišeljić, M. (2018). Gastronomic manifestations as a factor of improvement of serbia’s tourism offer. Економика пољопривреде, 65(1).
Štetić, S., Cvijanović, D., & Šimiĉević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije. Institut za ekonomiku poljoprivrede, Beograd.
Turistička Organizacija Srbije (2017): Events 2017, Belgrade, Serbia, Dostupno na URL [11.09.2021]. http://www.serbia.travel/upload/documents/brosure/2017/events2017.pdf.
Zrnić, M. (2016). Gastronomski turizam kao novi vid savremenog turizma. Visoka hotelijerska škola. Hotel Link 27-28. Beograd. 525-534.
Zrnić, M., Brdar, I., & Kilibarda, N. (2021). The importance of traditional food quality—the viewpoint of the tourism. Scientific journal" Meat Technology", 62(1), 69-76.
Baltescu, C. A. (2016). Culinary experiences as a key tourism attraction. Case Study: Brasov County. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 107.
Berbel-Pineda, J. M., Palacios-Florencio, B., Ramírez-Hurtado, J. M., & Santos-Roldán, L. (2019). Gastronomic experience as a factor of motivation in the tourist movements. International Journal of Gastronomy and Food Science, 18, 100171.
Bjeljac, Ž., Petrović, M., & Terzić, A. (2016). Gastronomic events as a part of tourist offer: a case study of Serbia. In Book of proceedings of IV International scientificpractical conference Sustainable development of tourism market: International practice and Russian experience, Stavropol, Russia (pp. 12-17).
Čatić, I. (2016). Uloga gastronomskih manifestacija u turističkoj ponudi Istre (Doctoral dissertation, University of Pula. Department of Interdisciplinary, Italian and Cultural Studies).
Čavić, S., & Mandarić, M. (2021). Authenticity of gastronomic events as a function of branding a destination. Менаџмент у хотелијерству и туризму, 9(1), 89-101.
Chang, M., Kim, J. H., & Kim, D. (2018). The effect of food tourism behavior on food festival visitor’s revisit intention. Sustainability, 10(10), 3534.
Chang, W. (2011). A taste of tourism: Visitors' motivations to attend a food festival. Event management, 15(2), 151-161.
Čomić, L. (2002). Ruralni turizam u Srbiji-mogućnosti i perspektive. Turizam: Časopis Departmana za geografiju, turizam i hotelijerstvo, 6, 119-120.
Croce, E., & Perri, G. (2017). Food and wine tourism. Cabi.
ĆurčićA, N., & BjeljacB, Ž. (2017). Carnivals and street festivals as a potential new destination for cultural tourism in Serbia. New spaces in cultural tourism, 110.
Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Ekonomika, 64(2), 43-54.
Demirović, D., Njegovan, Z., & Petrović, D. M. (2015). Značaj gastronomskih manifestacija ra ruralni turizam Vojvodine/Significance of gastronomic events for rural tourism of Vojvodina [Serbia]. Agroekonomika/Agrieconomica.
Denda, S., & Denda, B. (2016). Proizvodnja i robna razmena grožđa i vina: stanje u svetu i Srbiji (šumadijski region). Agroekonomika, 45(70), 81-93.
Đerčan, B., Kalenjuk, B., Bubalo-Živković, M., & Lukić, T. (2017). Gastronomic and Wine Tourism as Regional Development Factor: Case Study–The Municipality of Šid, Serbia. World Scientific News, 88(2), 183-198.
Drpić, K., & Vukman, M. (2014). Gastronomija kao važan dio turističke ponude u Hrvatskoj. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 5(1), 62-67.
Duvnjak, N., Vrakela, J., Mlađenović, M., & Petrović, N. (2014). Gastronomical manifestations in the tourism of South-Eastern Serbia. Researches Reviews of the Department of Geography, Tourism and Hotel Management, 43(2), 210-220.
Getz, D. (2000). Explore wine tourism: management, development & destinations. Cognizant Communication Corporation. New York
Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27(1), 146-158.
Getz, D., Carlsen, J., Brown, G., & Havitz, M. (2007). 15 Wine Tourism and Consumers. Analysis, Behaviour and Strategy, 245.
Gregorash, W. J. (2018). Gastronomic Memories in Hospitality: Are we leaving the table hungry? (Doctoral dissertation, University of Leicester).
Guzel, B., & Apaydin, M. (2016). Gastronomy tourism: Motivations and destinations. Global issues and trends in tourism, 394.
Hall, C. M., & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review, 42(4), 445-465.
Hussin, H. (2018). Gastronomy, tourism, and the soft power of Malaysia. Sage Open, 8(4), 2158244018809211.
Jević, G. (2019). Osnove i perspektive razvoja vinskog turizma u Srbiji. Универзитет Сингидунум.
Jević, G., Jević, J., & Barović, S. (2016). Uloga Beogradskog sajma vina BeoWine na razvoj vinskog turizma u Srbiji. Ekonomika poljoprivrede, 63(4), 1347-1363.
Josipović, M., Tepavčević, J., & Vukosav, S. (2020). SWOT analysis of wine tourism in Srem. Marketing, 51(4), 247-258.
Kilibarda, N., Brdar, I., Baltić, B., Marković, V., Mahmutović, H., Karabasil, N., & Stanišić, S. (2018). The safety and quality of sous vide food. Meat Technology, 59(1), 38-45.
Kilibarda, N., Pavlović, D., Borovčanin, D., & Brdar, I. (2018). Gastronomske manifestacije kao deo turističke ponude nematerijalnog kulturnog nasleđa srbije. Sitcon. Beograd
Kim, Y. H., Duncan, J. L., & Jai, T. M. (2014). A case study of a southern food festival: using a cluster analysis approach. Anatolia, 25(3), 457-473.
Košić, K. (2009). Ruralni turizam Vojvodine i održivi razvoj (Doctoral dissertation, University of Novi Sad (Serbia)).
Lau, C., & Li, Y. (2019). Analyzing the effects of an urban food festival: A place theory approach. Annals of Tourism Research, 74, 43-55.
Lazić, Ž. (2015). Čvarak na tanjiru–tranziciona trpeza u Srbiji. Republika, 27(600-603), 21-21.
Livaja, T., Marašević, N., & Zarić, V. (2018). Prodaja vina malih proizvođača–mogućnosti i ograničenja. poljoprivrednika i agronoma Srbije, 15.
López-Guzmán, T., & Sánchez-Cañizares, S. (2012). Gastronomy, tourism and destination differentiation: a case study in Spain. Review of Economics & Finance, 1, 63-72.
Marković, S., Mitrović, S., & Racz, A. (2019). Tko su posjetitelji festivala hrane i vina? Eksploratorno istraživanje. Ekonomski pregled, 70(2), 209-235.
Meretse, A. R., Mykletun, R. J., & Einarsen, K. (2016). Participants' benefits from visiting a food festival–the case of the Stavanger food festival (Gladmatfestivalen). Scandinavian Journal of Hospitality and Tourism, 16(2), 208-224.
Milićević, S., & Petrović, J. (2017, June). Tourist products in the function of improving competitiveness of Serbia as a tourist destination. In TISC-Tourism International Scientific Conference Vrnjačka Banja (Vol. 2, No. 1, pp. 167-183).
Montella, M. M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1), 113.
Nedelcu, A. (2017). Značaj internet prezentacije za razvoj vinskog turizma Banata (Srpski i Rumunski Banat). In Sinteza 2017-International Scientific Conference on Information Technology and Data Related Research (pp. 162-168). Singidunum University.
Organ, K., Koenig-Lewis, N., Palmer, A., & Probert, J. (2015). Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. Tourism Management, 48, 84-99.
Pivac, T. (2012). Vinski turizam Vojvodine. Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Novi Sad.
Ruml, M. M., Korać, N. S., Ivanišević, D. M., Vujadinović, M. P., & Vuković, A. J. (2013). Analysis of grapevine phenology in the region of Sremski Karlovci. Journal of Agricultural Sciences (Belgrade), 58(1), 73-84.
Samardžić, V. (2021). Marketinški aspekti gastronomskog turizma (Doctoral dissertation, Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek).
Savić, S. (2014). Vinski turizam na području Skadarskog jezera. Matica crnogorska, 349-364.
Sekulić, D., Mandarić, M., & Milovanović, V. (2016). Motivacija turista za učestvovanje u vinskom turizmu u Srbiji. Ekonomika poljoprivrede, 63(4), 1237-1252.
Sekulić, D., Petrović, A., & Dimitrijević, V. (2017). Who are wine tourists? An empirical investigation of segments in serbian wine tourism. Економика пољопривреде, 64(4).
Smith, S., Costello, C., & Muenchen, R. A. (2010). Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event. Journal of quality assurance in hospitality & tourism, 11(1), 17-35.
Spasojević, B., Berić, D., & Jovičić, A. (2013). The importance of local events in enriching the cultural and tourism offer. Bulletin of the Serbian geographical society, 93(1).
Stanišić, T., Kostić, M., & Mišeljić, M. (2018). Gastronomic manifestations as a factor of improvement of serbia’s tourism offer. Економика пољопривреде, 65(1).
Štetić, S., Cvijanović, D., & Šimiĉević, D. (2014). Posebni oblici turizma Dunavskog regiona Srbije. Institut za ekonomiku poljoprivrede, Beograd.
Turistička Organizacija Srbije (2017): Events 2017, Belgrade, Serbia, Dostupno na URL [11.09.2021]. http://www.serbia.travel/upload/documents/brosure/2017/events2017.pdf.
Zrnić, M. (2016). Gastronomski turizam kao novi vid savremenog turizma. Visoka hotelijerska škola. Hotel Link 27-28. Beograd. 525-534.
Zrnić, M., Brdar, I., & Kilibarda, N. (2021). The importance of traditional food quality—the viewpoint of the tourism. Scientific journal" Meat Technology", 62(1), 69-76.
