EMERGENCE OF TECHNOLOGICAL INNOVATIONS IN DIGITAL HOSPITALITY ‒ LITERATURE REVIEW
Keywords:
digital hospitality, technical innovation, contactless technology, artificial intelligence
Abstract
The hospitality industry is undergoing a significant transformation driven by technological advancements, leading to the emergence of digital hospitality. This paper addresses the drivers, challenges and opportunities associated with the digitization of hospitality services, offering valuable insights for industry stakeholders. Through an exploration of case studies, industry trends and theoretical frameworks, this paper reveals the transformative power of digital hospitality and its implications for the future of the industry. The findings reveal that the adoption of technical innovations such as virtual reality, contactless technology and artificial intelligence are reshaping the way hospitality services are delivered and experienced. Industry leaders are using these technologies to improve customer experience, optimize operations and drive sustainability initiatives. Moreover, the paper highlights the importance of tailored strategies and interventions aimed at reducing waste, improving efficiency and meeting the growing demands of consumers in the digital era. Also, the paper emphasizes the need for companies in the hospitality sector to embrace digitization and adapt to the changing landscape. By embracing technological advances and implementing innovative solutions, organizations can position themselves for success in a digitally driven world, ultimately increasing competitiveness and customer satisfaction in the evolving hospitality industry.
References
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Sox, C. B., Campbell, J. M., Kline, S. F., Strick, S. K., & Crews, T. B. (2016). Technology use within meetings: a generational perspective. Journal of Hospitality and Tourism Technology, 7(2), 158-181.
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Yik, F. W. H., Burnett, J., & Prescott, I. (2001). Predicting air-conditioning energy consumption of a group of buildings using different heat rejection methods. Energy and Buildings, 33(2), 151-166.
Zagade, S., Marwad, A., & Sherkar, A. new technological interventions which aid hospitality industry to develop a competitive advantage in crisis management during challenging times.
Zeng, Z., Chen, P. J., & Lew, A. A. (2020). From high-touch to high-tech: COVID-19 drives robotics adoption. Tourism geographies, 22(3), 724-734.
Alsuwaidi, M., Eid, R., & Agag, G. (2022). Tackling the complexity of guests' food waste reduction behaviour in the hospitality industry. Tourism Management Perspectives, 42, 100963.
Buhalis, D., & Moldavska, I. (2022). Voice assistants in hospitality: using artificial intelligence for customer service. Journal of Hospitality and Tourism Technology, 13(3), 386-403.
Chathoth, P. K. (2007). The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms. International Journal of Hospitality Management, 26(2), 395-408.
Chen, S. H., Tzeng, S. Y., Tham, A., & Chu, P. X. (2021). Hospitality services in the post COVID-19 era: are we ready for high-tech and no touch service delivery in smart hotels?. Journal of Hospitality Marketing & Management, 30(8), 905-928.
Chirieleison, C., Montrone, A., & Scrucca, L. (2020). Event sustainability and sustainable transportation: A positive reciprocal influence. Journal of Sustainable Tourism, 28(2), 240-262.
Deri, M. N., Zaazie, P., & Singh, A. (2023). Digital Future of the Hospitality Industry and Hospitality Education Globally. In International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality (pp. 1-23). Singapore: Springer Nature Singapore.
Dhanalakshmi, S., Poongothai, M., & Sharma, K. (2020). IoT based indoor air quality and smart energy management for HVAC system. Procedia Computer Science, 171, 1800-1809.
Díaz Torres, Y., Hernández Herrera, H., Alvares Guerra Plasencia, M. A., Pérez Novo, E., Lester, L., Haeseldonckx, D., & Silva-Ortega, J. I. (2020). Heating ventilation and air-conditioned configurations for hotels an approach review for the design and exploitation.
Dong, H., Ma, L., & Broach, J. (2016). Promoting sustainable travel modes for commute tours: A comparison of the effects of home and work locations and employer-provided incentives. International Journal of Sustainable Transportation, 10(6), 485-494.
Fernández-Robin, C., Celemín-Pedroche, M. S., Santander-Astorga, P., & Alonso-Almeida, M. D. M. (2019). Green practices in hospitality: A contingency approach. Sustainability, 11(13), 3737.
Gangwar, V. P., & Reddy, D. (2023). Hospitality industry 5.0: Emerging trends in guest perception and experiences. Opportunities and Challenges of Business 5.0 in Emerging Markets, 185-211.
Heating ventilation and air-conditioned configurations for hotelsan approach review for the design and exploitation. Energy Reports, 6, 487-497.
Hsu, H., & Tseng, K. F. (2022). Facing the era of smartness: constructing a framework of required technology competencies for hospitality practitioners. Journal of Hospitality and Tourism Technology, 13(3), 500-526.
Iqbal, M. Z., & Campbell, A. G. (2021). From luxury to necessity: Progress of touchless interaction technology. Technology in Society, 67, 101796.
Kazandzhieva, V., Ilieva, G., & Filipova, H. (2017). The impact of technological innovations on hospitality service. Contemporary Tourism-Traditions and Innovations, Sofia University.
Kim, S. H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management, 29(1), 226-247.
Li, M., Yin, D., Qiu, H., & Bai, B. (2021). A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations. International Journal of Hospitality Management, 95, 102930.
Maitra, R. (2021). Adoption and implementation of digital transformation for the sustainability of tourism and hospitality business in India. Journal of Services Research, 21(1).
Mohanty, P. P., & Munir, A. (2024). Contactless Service in Postcovid-19: An Insight from the Hospitality Industry. In Post-COVID Tourism and Hospitality Dynamics (pp. 381-399). Apple Academic Press.
Nadkarni, S., Kriechbaumer, F., Rothenberger, M., & Christodoulidou, N. (2020). The path to the Hotel of Things: Internet of Things and Big Data converging in hospitality. Journal of Hospitality and Tourism Technology, 11(1), 93-107.
Nandwani, P., & Bhatnagar, D. (2023). Comprehensive and Psychological Review and its Impact on Technology Driven Applications on Business Development and Diversities of Tourism and Hospitality Industry during Pandemic in Indian Prospective. Journal for ReAttach Therapy and Developmental Diversities, 6(8s), 405-418.
Negro, P. (2022). The Smart Hotel: a contactless and digital journey towards sustainability in Malta. The Online Open Access Repository of the Institute of Tourism Studies (Malta).
Olszewski-Strzyżowski, D. J. (2022). Promotional activities of selected National Tourism Organizations (NTOs) in the light of sustainable tourism (including sustainable transport). Sustainability, 14(5), 2561.
Poullas, M. S., & Kakoulli, E. (2023). IoT for Sustainable Hospitality: A Systematic Review of Opportunities and Challenges for the Hospitality Industry Revolution. In 2023 19th International Conference on Distributed Computing in Smart Systems and the Internet of Things (DCOSS-IoT) (pp. 740-747). IEEE.
Rawal, Y. S., Soni, H., Dani, R., & Bagchi, P. (2022). A review on service delivery in tourism and hospitality industry through artificial intelligence. In Proceedings of Third International Conference on Computing, Communications, and Cyber-Security: IC4S 2021 (pp. 427-436). Singapore: Springer Nature Singapore.
Roy, B. K. (2024). Prospective Developments and Advancements in the Hospitality Sector for Eco-Friendly Waste Handling. In Sustainable Disposal Methods of Food Wastes in Hospitality Operations (pp. 154-175). IGI Global.
Roy, S. (2023). Modern Innovation Strategy in the Hotel Sector. ATITHYA: A Journal of Hospitality, 9(1).
Rubinger, L., Gazendam, A., Ekhtiari, S., Nucci, N., Payne, A., Johal, H., ... & Bhandari, M. (2020). Maximizing virtual meetings and conferences: a review of best practices. International orthopaedics, 44, 1461-1466.
Saini, A., & Bhalla, R. (2022). Artificial intelligence and automation: transforming the hospitality industry or threat to human touch. In Handbook of Research on Innovative Management Using AI in Industry 5.0 (pp. 88-97). IGI Global.
Singh, A. (2024). Innovations and Digital Solutions for Tourism and Hospitality in Covid-19 Pandemics. In Post-COVID Tourism and Hospitality Dynamics (pp. 367-379). Apple Academic Press.
Sinha, M., Fukey, L. N., & Sinha, A. (2021). Artificial Intelligence and Internet of Things readiness: inclination for hotels to support a sustainable environment. In Cognitive Computing for Human-Robot Interaction (pp. 327-353). Academic Press.
Sox, C. B., Campbell, J. M., Kline, S. F., Strick, S. K., & Crews, T. B. (2016). Technology use within meetings: a generational perspective. Journal of Hospitality and Tourism Technology, 7(2), 158-181.
Van, N. T. T., Vrana, V., Duy, N. T., Minh, D. X. H., Dzung, P. T., Mondal, S. R., & Das, S. (2020). The role of human–machine interactive devices for post-COVID-19 innovative sustainable tourism in Ho Chi Minh City, Vietnam. Sustainability, 12(22), 9523.
Yik, F. W. H., Burnett, J., & Prescott, I. (2001). Predicting air-conditioning energy consumption of a group of buildings using different heat rejection methods. Energy and Buildings, 33(2), 151-166.
Zagade, S., Marwad, A., & Sherkar, A. new technological interventions which aid hospitality industry to develop a competitive advantage in crisis management during challenging times.
Zeng, Z., Chen, P. J., & Lew, A. A. (2020). From high-touch to high-tech: COVID-19 drives robotics adoption. Tourism geographies, 22(3), 724-734.