SUSTAINABLE CONFERENCE TOURISM AS A PREREQUISITE FOR THE FUTURE DEVELOPMENT OF BUSINESS TOURISM: THE CASE OF HOTEL NORCEV
Keywords:
MICE tourism, business tourism, sustainability, sustainable development, sustainable tourism
Abstract
This paper examines the role of sustainable conference tourism as a key prerequisite for the future development of business tourism, focusing on Hotel Norcev on Fruška Gora. The paper analyzes sustainable development and its impact on the competitiveness and success of business tourism in the future. The subject of the study is to explore the role of sustainable conference tourism as a crucial factor for the future development of business tourism. Paper started from the initial hypothesis that sustainability is a key factor for the development of business tourism. The tasks of the study included investigating and analyzing sustainable conference tourism, analyzing factors significant for business tourism, conducting research among hotel guests, analyzing the collected results, and developing recommendations for sustainable operations. The results showed that the application of sustainable principles significantly enhances the hotel's competitiveness and suggests the implementation of ecological practices in all segments of business tourism.
References
1. Ahmadi, M., Khodadadi, M., & Shahabi, H. (2018). Planning for ecotourism in the protected area of Manesht and Ghelarang, Ilam Province, Iran. Journal of Quality Assurance in Hospitality & Tourism, 19(2), 243-268.
2. Byrne Swain, M., Wilson, E., C.L. Yang, E., Chambers, D. (2024). An intergenerational dialogue about gender in tourism. Annals of Tourism Research, 104, 103706, https://doi.org/10.1016/j.annals.2023.103706.
3. Bojović, P., Vujko, A., Knežević, M., Bojović, R. (2024): Sustainable approach to the development of the tourism sector in the conditions of global challenges. Sustainability, 16(5), 2098. https://doi.org/10.3390/su16052098
4. Ćurčić, N., Mirković Svitlica, A., Brankov, J., Bjeljac, Ž., Pavlović, S., & Jandžiković, B. (2021). The role of rural tourism in strengthening the sustainability of rural areas: The case of Zlakusa village. Sustainability, 13(12), 6747.
5. Gajić, T., Penić, M., Vujko, A., Petrović, M. (2019): Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia. Eastern European Countryside, 24(1), pp.144-154, https://doi.org/10.2478/eec-2018-0007
6. Germanovich, A. G., Vasilieva, O. N., Ordynskaya, M. E., Allanina, L. M., & Gorokhova, A. E. (2020). Impact of tourism on sustainable development of rural areas: International experience. Journal of Environmental Management & Tourism, 11(4 (44)), 965-972.
7. Ghaderi, Z., & Henderson, J. C. (2012). Sustainable rural tourism in Iran: A perspective from Hawraman Village. Tourism Management Perspectives, 2, 47-54.
8. Hu, B., Sun, Y., Li, Z., Zhang, Y., Sun, H., Dong, X. (2024). Competitive advantage of car-sharing based on travel costs comparison model: A case study of Beijing, China. Research in Transportation Economics, 103, 101407, https://doi.org/10.1016/j.retrec.2024.101407.
9. Han, H., Kim, S.S., Badu-Baiden, F., Al-Ansi, A., Kim, J.J. (2024). Drivers of hotel guests’ choice of smart products: Applying a complexity theory involving TAM, technology readiness, TPB, and emotion factors. International Journal of Hospitality Management, 120, 103755, https://doi.org/10.1016/j.ijhm.2024.103755.
10. Liu, X.,Wider, W., Ashraf Fauzi, M., Jiang, L., Naces Udang, L., Abid Hossain, S.F. (2024). The evolution of smart hotels: A bibliometric review of the past, present and future trends. Heliyon, 10(4), e26472, https://doi.org/10.1016/j.heliyon.2024.e26472.
11. Ladkin, A. (2006). Chapter 7 - Conference tourism — MICE market and business tourism, Editor(s): Dimitrios Buhalis, Carlos Costa, Tourism Business Frontiers, Butterworth-Heinemann, Pages 56-66, https://doi.org/10.1016/B978-0-7506-6377-9.50014-6.
12. Pécot, M., Ricaurte-Quijano, C., Khoo, C., Alonso Vázquez, M., Barahona-Canales, D., Chiao Ling Yang, E.,Tan, R. (2024). From empowering women to being empowered by women: A gendered social innovation framework for tourism-led development initiatives. Tourism Management, 102, 104883, https://doi.org/10.1016/j.tourman.2024.104883.
13. Penić, M., Dragosavac, M., Vujko, A., Besermenji, S. (2016). Impact of active tourism on economic development- The Fruška Gora National park (North Serbia). Geographica Pannonica, 20(3), 181-190. https://doi.org/10.18421/GP20.03-06
14. Rajesh, S., Methkal Abd Algani, Y., Saleh Al Ansari, M., Balachander, B., Raj, R., Muda, I., Bala, B.K., Balaji, S. (2022). Detection of features from the internet of things customer attitudes in the hotel industry using a deep neural network model. Measurement: Sensors, 22, 100384, https://doi.org/10.1016/j.measen.2022.100384.
15. Quaranta, G., Citro, E., & Salvia, R. (2016). Economic and social sustainable synergies to promote innovations in rural tourism and local development. Sustainability, 8(7), 668.
16. Tok, D., Huang, Y., Yang, L. (2024). “Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services. Tourism Management, 104, 104920, https://doi.org/10.1016/j.tourman.2024.104920.
17. Thommandru, A., Espinoza-Maguiña, A., Ramirez-Asis, E., Ray, S., Naved, M., Guzman-Avalos, M. (2023). Role of tourism and hospitality business in economic development, Materials Today: Proceedings, 80(3), pp. 2901-2904, https://doi.org/10.1016/j.matpr.2021.07.059.
18. Xu, X., Luo, Y. (2023). What makes customers “Click”? An analysis of hotel list content using deep learning. International Journal of Hospitality Management, 114, 103581, https://doi.org/10.1016/j.ijhm.2023.103581.
19. Vujko, A., Delić Jović, M. (2024): Posebni oblici turizma u funkciji održivog razvoja ruralnih destinacija. Fakultet za turistički i hotelijerski menadžment, Univerzitet za poslovne studije, Banja Luka. Naučna monografija. ISBN 978-99955-95-36-4, str.176 COBISS.SR-ID 140204289
20. Vujko, A., Delić-Jović, M. (2021): Koncept kvaliteta i integralnog upravljanja u ruralnom turizmu. Univerzitet za poslovne studije, Banja Luka. Naučna monografija. ISBN 978-99955-95-22-7, str.143 COBISS.SR-ID 132099841 https://plus.cobiss.net/cobiss/sr/en/bib/132099841
21. Vuković, D., Maiti, M., Petrović, D.M., Vujko, A., (2023): Tourism development, entrepreneurship, and womans empowerment – focus on Serbian countryside. Journal of Tourism Futures, 9(3), pp. . 417-437. https://doi.org/10.1108/JTF-10-2020-0167
22. Vujko, A., Gajić, T. (2014): Opportunities for tourism development and cooperation in the region by improving the quality of supply - The “Danube Cycle Route“ Case Study. Economic research. 27(1), 847–860, http://dx.doi.org/10.1080/1331677X.2014.975517
23. Vujko, A., Petrović, D.M., Gostović, D., Radovanović, M., Vuković, D. (2018). The role of natural resources in the ecotourism development – lessons from the city of Subotica (northern Serbia). (M53) Deturope – The Central European Journal of Regional Development and Tourism, 10(2), 112-123, http://www.deturope.eu
24. Zečević, S.O., Vujko, A., Zečević, L. (2021): The role and significance of gastronomic tourism for rural areas of the municipality of Apatin. Economic of Agriculture, 68(4), 1043-1061. http://dx.doi.org/10.5937/ekoPolj2104043Z
25. Wijijayanti, T., Salleh, N. H. M., Hashim, N. A., Mohd Saukani, M. N., & Abu Bakar, N. (2023). The feasibility of rural tourism in fostering real sustainable development in host communities. GeoJournal of Tourism and Geosites, 46(1), 336-345.
2. Byrne Swain, M., Wilson, E., C.L. Yang, E., Chambers, D. (2024). An intergenerational dialogue about gender in tourism. Annals of Tourism Research, 104, 103706, https://doi.org/10.1016/j.annals.2023.103706.
3. Bojović, P., Vujko, A., Knežević, M., Bojović, R. (2024): Sustainable approach to the development of the tourism sector in the conditions of global challenges. Sustainability, 16(5), 2098. https://doi.org/10.3390/su16052098
4. Ćurčić, N., Mirković Svitlica, A., Brankov, J., Bjeljac, Ž., Pavlović, S., & Jandžiković, B. (2021). The role of rural tourism in strengthening the sustainability of rural areas: The case of Zlakusa village. Sustainability, 13(12), 6747.
5. Gajić, T., Penić, M., Vujko, A., Petrović, M. (2019): Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia. Eastern European Countryside, 24(1), pp.144-154, https://doi.org/10.2478/eec-2018-0007
6. Germanovich, A. G., Vasilieva, O. N., Ordynskaya, M. E., Allanina, L. M., & Gorokhova, A. E. (2020). Impact of tourism on sustainable development of rural areas: International experience. Journal of Environmental Management & Tourism, 11(4 (44)), 965-972.
7. Ghaderi, Z., & Henderson, J. C. (2012). Sustainable rural tourism in Iran: A perspective from Hawraman Village. Tourism Management Perspectives, 2, 47-54.
8. Hu, B., Sun, Y., Li, Z., Zhang, Y., Sun, H., Dong, X. (2024). Competitive advantage of car-sharing based on travel costs comparison model: A case study of Beijing, China. Research in Transportation Economics, 103, 101407, https://doi.org/10.1016/j.retrec.2024.101407.
9. Han, H., Kim, S.S., Badu-Baiden, F., Al-Ansi, A., Kim, J.J. (2024). Drivers of hotel guests’ choice of smart products: Applying a complexity theory involving TAM, technology readiness, TPB, and emotion factors. International Journal of Hospitality Management, 120, 103755, https://doi.org/10.1016/j.ijhm.2024.103755.
10. Liu, X.,Wider, W., Ashraf Fauzi, M., Jiang, L., Naces Udang, L., Abid Hossain, S.F. (2024). The evolution of smart hotels: A bibliometric review of the past, present and future trends. Heliyon, 10(4), e26472, https://doi.org/10.1016/j.heliyon.2024.e26472.
11. Ladkin, A. (2006). Chapter 7 - Conference tourism — MICE market and business tourism, Editor(s): Dimitrios Buhalis, Carlos Costa, Tourism Business Frontiers, Butterworth-Heinemann, Pages 56-66, https://doi.org/10.1016/B978-0-7506-6377-9.50014-6.
12. Pécot, M., Ricaurte-Quijano, C., Khoo, C., Alonso Vázquez, M., Barahona-Canales, D., Chiao Ling Yang, E.,Tan, R. (2024). From empowering women to being empowered by women: A gendered social innovation framework for tourism-led development initiatives. Tourism Management, 102, 104883, https://doi.org/10.1016/j.tourman.2024.104883.
13. Penić, M., Dragosavac, M., Vujko, A., Besermenji, S. (2016). Impact of active tourism on economic development- The Fruška Gora National park (North Serbia). Geographica Pannonica, 20(3), 181-190. https://doi.org/10.18421/GP20.03-06
14. Rajesh, S., Methkal Abd Algani, Y., Saleh Al Ansari, M., Balachander, B., Raj, R., Muda, I., Bala, B.K., Balaji, S. (2022). Detection of features from the internet of things customer attitudes in the hotel industry using a deep neural network model. Measurement: Sensors, 22, 100384, https://doi.org/10.1016/j.measen.2022.100384.
15. Quaranta, G., Citro, E., & Salvia, R. (2016). Economic and social sustainable synergies to promote innovations in rural tourism and local development. Sustainability, 8(7), 668.
16. Tok, D., Huang, Y., Yang, L. (2024). “Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services. Tourism Management, 104, 104920, https://doi.org/10.1016/j.tourman.2024.104920.
17. Thommandru, A., Espinoza-Maguiña, A., Ramirez-Asis, E., Ray, S., Naved, M., Guzman-Avalos, M. (2023). Role of tourism and hospitality business in economic development, Materials Today: Proceedings, 80(3), pp. 2901-2904, https://doi.org/10.1016/j.matpr.2021.07.059.
18. Xu, X., Luo, Y. (2023). What makes customers “Click”? An analysis of hotel list content using deep learning. International Journal of Hospitality Management, 114, 103581, https://doi.org/10.1016/j.ijhm.2023.103581.
19. Vujko, A., Delić Jović, M. (2024): Posebni oblici turizma u funkciji održivog razvoja ruralnih destinacija. Fakultet za turistički i hotelijerski menadžment, Univerzitet za poslovne studije, Banja Luka. Naučna monografija. ISBN 978-99955-95-36-4, str.176 COBISS.SR-ID 140204289
20. Vujko, A., Delić-Jović, M. (2021): Koncept kvaliteta i integralnog upravljanja u ruralnom turizmu. Univerzitet za poslovne studije, Banja Luka. Naučna monografija. ISBN 978-99955-95-22-7, str.143 COBISS.SR-ID 132099841 https://plus.cobiss.net/cobiss/sr/en/bib/132099841
21. Vuković, D., Maiti, M., Petrović, D.M., Vujko, A., (2023): Tourism development, entrepreneurship, and womans empowerment – focus on Serbian countryside. Journal of Tourism Futures, 9(3), pp. . 417-437. https://doi.org/10.1108/JTF-10-2020-0167
22. Vujko, A., Gajić, T. (2014): Opportunities for tourism development and cooperation in the region by improving the quality of supply - The “Danube Cycle Route“ Case Study. Economic research. 27(1), 847–860, http://dx.doi.org/10.1080/1331677X.2014.975517
23. Vujko, A., Petrović, D.M., Gostović, D., Radovanović, M., Vuković, D. (2018). The role of natural resources in the ecotourism development – lessons from the city of Subotica (northern Serbia). (M53) Deturope – The Central European Journal of Regional Development and Tourism, 10(2), 112-123, http://www.deturope.eu
24. Zečević, S.O., Vujko, A., Zečević, L. (2021): The role and significance of gastronomic tourism for rural areas of the municipality of Apatin. Economic of Agriculture, 68(4), 1043-1061. http://dx.doi.org/10.5937/ekoPolj2104043Z
25. Wijijayanti, T., Salleh, N. H. M., Hashim, N. A., Mohd Saukani, M. N., & Abu Bakar, N. (2023). The feasibility of rural tourism in fostering real sustainable development in host communities. GeoJournal of Tourism and Geosites, 46(1), 336-345.