SHOULD I LOOK OR SHOULD I BOOK
Sažetak
The online booking behavior of tourist website visitors shows that there is a transition from browsing to the purchasing process. Potential travelers are expected to benefit from a broad range of market opportunities made available by the Internet, with the most revolutionary of which is the probability of price reductions as a direct result of the elimination of intermediaries in the travel industry distribution chain.
Customers must deal with a variety of challenges and limits when provided with various alternatives for even simple and low-cost travel bookings, and word-of-mouth from online reviews acts as a vital information source for customers.
A significant component in influencing customer decision-making is eWOM and it is also a key factor in the individual booking of services and products.
Customers' perception of the credibility of reviews significantly influences their behavioral intentions and the role of eWOM, in providing travel information and tourists' behavioral intent can produce “myths” on the possibility of travel savings and air tickets cost.
Reference
Ahmad, A., Abuhashesh, M., Obeidat, Z., & AlKhatib, M. (2020). E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust. Management Science Letters, 10(12), 2729-2740.
Anckar, B., Olofsson, S., & Walden, P. (2000). Agents as Agents: A Virtual Assistant for Self-bookings in Travel.
Bussiere, D.E. (2015) Evidence and Implications of Electronic Word-of-Mouth. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science, 5, 361.
Cheapair. (2018). 2018 Airfare Study – The Best Time to Buy Flights, Based on 917 Million Airfares [Online]. Available: cheapair.com/blog/the-best-time-to-buy-flights-based-on-917-million-airfares/
Chen, H.P. and Mu, H.L. (2007) Study on Online Travel Booking Market and B to C e-Commerce Model. Scientific and Technological Information, 7, 88-89.
Chen, X., & Li, Z. (2020). Research on the Behavior of College Students’ Online Tourism Booking Based on TAM. Journal of Service Science and Management, 13(01), 28–44.
Chevalier, J. and Mayzlin, D. (2006) The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43, 345-354.
IATA Annual Review. (2021). https://www.iata.org/contentassets/c81222d96c9a4e0bb4ff6ced0126f0bb/iata-annual-review-2021.pdf>
Jin, Z.X. (2017) Data Analysis of Online Travel Users in the Context of “Internet Plus”. Market Modernization, 19, 54-55
Kumar, S., Zymbler, M. A machine learning approach to analyze customer satisfaction from airline tweets. J Big Data 6, 62 (2019).
Nechoud, L., Ghidouche, F., & Seraphin, H. (2021). The influence of eWOM credibility on visit intention: An integrative moderated mediation model. Journal of Tourism, Heritage & Services Marketing (JTHSM), 7(1), 54-63.
Nechoud, L., Ghidouche, F., & Seraphin, H. (2021). The influence of eWOM credibility on visit intention: An integrative moderated mediation model. Journal of Tourism, Heritage & Services Marketing (JTHSM), 7(1), 54-63.
Park, S., Lee, J. S., & Nicolau, J. L. (2020). Understanding the dynamics of the quality of airline service attributes: Satisfiers and dissatisfiers. Tourism Management, 81, 104163.
Santos Rodríguez, G. (2018). The change in airfare tickets based on the weekday and the continent. Computer Science.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media. Sustainability, 12(4), 1691.
Shen, H., Zhao, J. and Hu, F.L. (2019) The Influence of E-Word-of-Mouth on Online Purchase Decision. Tourism Forum, 1-11.
Štilić, A. (2019). CRITERIAS AS ELEMENTS OF THE MULTI CRITERIA ANALYSIS IN SELECTION OF PERSONNEL IN THE TOURISM INDUSTRY. Knowledge International Journal, 32(1), 51-54.
Tien, D. H., Rivas, A. A. A., & Liao, Y. K. (2019). Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 24(3), 238-249.
Zhu, J.Y. (2014). The Analysis of Online Booking Behavior of Travel Websites’ User. Master’s Dissertation, East China Normal University, Shanghai.
