CONSEQUENCES OF COVID-19 PANDEMIC ON PLACEMENT OF CONSUMER PRODUCTS ON THE GLOBAL MARKET AND THE MARKET OF THE REPUBLIC OF SERBIA

  • Radenko Marić Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
  • Tijana Đurković Marić Univerzitet Privredna akademija, Fakultet za inženjerski menadžment - FIMEK, Novi Sad
DOI: https://doi.org/10.5937/skolbiz2-28242
Ključne reči: consumer goods, retail, placement policy, COVID-19 pandemic, electronic retail, GDP

Sažetak


The COVID-19 pandemic declared by the World Health Organization (WHO)
on March 11, 2020, caused unimaginable shocks on the demand side, especially with
consumer goods (Fast-Moving-Consumer-Goods - FMCG). Anti-pandemic measures
such as lockdown policy, reduced contacts, and keeping physical distance have caused
the accumulation of basic food, a decline in demand for secondary products, and an
increase in the share of electronic retail. In this regard, this paper aims to project the
placement of consumer products during the COVID-19 pandemic on the market of the
Republic of Serbia. The research will include a comparison of the situation on the
domestic market in 2019, that is, the period preceding the pandemic, with the period
March-August 2020. Based on two possible scenarios for the end of the COVID-19
pandemic, a projection of domicile GDP and sales volume of consumer products is
going to be performed. The results of the research will indicate to trade policymakers
and competent institutions what measures need to be taken for the revenue and
profitability of the retail sector to reach the level they achieved in the period before the
pandemic. The paper also presents suggestions for future research related to the subject
matter.

Biografije autora

Radenko Marić, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici

Departman za Trgovinu, Marketing i Logistiku, zvanje: vanredni profesor

Tijana Đurković Marić, Univerzitet Privredna akademija, Fakultet za inženjerski menadžment - FIMEK, Novi Sad

Doc. dr Tijana Đurković Marić je diplomirala i doktorirala na Univerzitetu u Novom Sadu, Eonomskom fakultetu u Subotici. Trenutno je zaposlena u zvanju docenta na Univerzitetu Privredna Akademija, Fakultetu za inženjerski menadžment – FIMEK. Pored rada u nastavi obavlja i vannastavne aktivnosti kao direktor marketinga. Desetogodišnje akademsko iskustvo je stekla na Univerzitetu Edukons gde je prošla kroz izbore u zvanja saradnika u nastavi,  asistenta i docenta. Autor je i koautor velikog broja radova iz oblasti marketinga, turizma i elektronskog poslovanja.

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Objavljeno
2021/04/23
Broj časopisa
Vol. 17 Br. 2 (2020): SCHOOL OF BUSINESS
Rubrika
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