POSLEDICE COVID-19 PANDEMIJE PO PLASMAN PROIZVODA ŠIROKE POTROŠNJE NA GLOBALNOM TRŽIŠTU I TRŽIŠTU REPUBLIKE SRBIJE
Keywords:
proizvodi široke potrošnje, maloprodaja, politika plasmana, COVID-19 pandemija, elektronska maloprodaja, BDP
Abstract
COVID-19 pandemija, proglašena od strane Svetske zdravstvene organizacije
(WHO) 11. marta 2020. godine, izazvala je nesagledive šokove na strani tražnje,
posebno u oblasti plasmana proizvoda široke potrošnje (Fast-Moving-Consumer-Goods
– FMCG). Kao osnovne antipandemijske mere, politika zaključavanja, smanjenje
kontakata i fizička distanca, prouzrokovale su nagomilavanje osnovnih životnih
namirnica, pad tražnje za sekundarnim proizvodima i rast učešća elektronske
maloprodaje. S tim u vezi, cilj ovog rada je projekcija plasmana proizvoda široke
potrošnje u periodu COVID-19 pandemije na tržištu Republike Srbije. Istraživanje će
obuhvatiti komparaciju stanja na domaćem tržištu u 2019. godini, odnosno perioda koji
je prethodio pandemiji, sa periodom mart-avgust 2020. Na bazi dva moguća scenarija
završetka COVID-19 pandemije, biće izvršena projekcija domaćeg BDP-a i obima
plasmana proizvoda široke potrošnje. Rezultati istraživanja će ukazati kreatorima
trgovinske politike i nadležnim institucijama koje mere je neophodno preuzeti kako bi
prihod i profitabilnost sektora maloprodaje dostigli nivo koji su ostvarivali u periodu
pre pandemije. U radu se takođe navode i predlozi pravaca budućih istraživanja
vezanih za predmetnu oblast.
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Jones, L., Palumbo, D., & Brown, D. (2020). Coronavirus: A visual guide to the economic impact. Retrieved from: https://www.bbc.com/news/business-51706225.
Končaj, J., & Marić, R. (2019). Regional Retail Development Policy in the Republic of Serbia, u: Miomir Jakšić (ur.) Perspektive održivog makroekonomskog razvoja Republike Srbije (333-348). Beograd: Univerzitet u Beogradu, Ekonomski fakultet.
Kumar, Y., & Yadav, B.C. (2020). COVID-19: A Life Changing Pandemic. International Journal of Science and Healthcare Research, 5(3), 189-192.
Lo, K. (2020). COVID-19 and Sustainable Energy Development: Agendas for Future Research. Journal of Asian Energy Studies, 4(1), 20-25. doi: 10.24112/jaes.040003.
Mulyk, Alen (2020). Corona pandemic causes loss of sales in e-commerce. Berlin: Bundesverband E-Commerce und Versandhandel Deutschland e.V. (BEVH). Retrieved from: https://www.ecommerce-europe.eu/wp-content/uploads/2020/04/bevh-PR-Figures-1st-quarter-2020.pdf.
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Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research, 116, 209-213. doi: 10.1016/j.jbusres.2020.05.036.
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Republički zavod za statistiku RZS. Mesečni statistički bilten 05/2020 (2020).
Rašić, M. (2020). Stiglo je zlatno doba Internet trgovine u Srbiji jer prodaje se sve – od namirnica do frižidera. Retrieved from: https://www.netokracija.rs/internet-trgovina-korona-virus-168104.
Republički Zavod za Statistiku. Statistički godišnjak Republike Srbije (2019).
Republički zavod za statistiku – RSZ. Trendovi (2020). Retrieved from: https://publikacije.stat.gov.rs/G2020/Pdf/G20208002.pdf
Worldometer (2020). Reported Corrona Cases and Deaths by Country, Territory, or Conveyance. Retrieved from: https://www.worldometers.info/coronavirus/.
Widayat, W., & Arifin, Z. (2020). Attitude and Behavior to Eating in the Time of COVID-19; A Case Study of Adolescent Consumer in Indonesia. Jurnal Inovasi Ekonomi, 5(3), 37-44. doi: 10.22219/jiko.v0i0.11866.
World Bank. Global Economic Prospects (2020). Retrieved from: https://openknowledge.worldbank.org/bitstream/handle/10986/33748/211553-Ch01.pdf
Published
2021/04/23
Section
Professional Paper
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