RESEARCH OF THE INFLUENCE OF SOCIO-DEMOGRAPHIC CHARACTERISTICS OF TOURISTS ON THE CHOICE OF A TRAVEL DESTINATION IN THE CONTEXT OF COVID-19 PANDEMIC

  • Sara Kostić Ekonomski fakultet u Subotici
  • Bojana Kovačević Berleković Visoka poslovna škola strukovnih studija Novi Sad
Ključne reči: pandemija Covid-19, socio-demografske karakteristike, turistička privreda, odabir turističke destinacije

Sažetak


Sociodemografske karakteristike pokazale su se kao veoma značajne u pogledu
različitih elemenata koji se povezuju sa izborom turističke destinacije. Turistička
privreda je, u uslovima pandemije izazvane virusom Covid-19, bila izložena brojnim
izazovima. Cilj ovog istraživanja podrazumeva sagledavanje pomenutih elemenata u
kontekstu sociodemografskih karakteristika ispitanika. Rezultati istraživanja će pružiti
odgovor na pitanje da li se ispitanici koji su planirali da u 2020. godini letuju u
inostranstvu, a koji su planiranu inostranu turističku destinaciju zamenili domaćom,
statistički značajno razlikuju po nekoj od sociodemografskih karakteristika u odnosu na
one ispitanike koji su takođe planirali da otputuju u inostranstvo, i u tome i uspeli.
Rezultati ukazuju na to da razlike po sociodemografskim karakteristikama između
ispitanika nema, ali ukazuju i na to da oni ispitanici, koji su zamenili inostranu
turističku destinaciju domaćom, pokazuju veći stepen verovatnoće da će i ubuduće
preduzeti istu akciju. U skladu sa dobijenim istraživačkim rezultatima, autori na kraju
rada ukazuju na ključne zaključke i preporuke.

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2022/01/31
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