ISTRAŽIVANJE UTICAJA SOCIODEMOGRAFSKIH KARAKTERISTIKA TURISTA NA ODABIR TURISTIČKE DESTINACIJE U USLOVIMA PANDEMIJE COVID-19
Abstract
Socio-demographic characteristics are proven vital in terms of different
elements associated with choosing a tourist destination. The tourism industry in the time
of Covid-19 has experienced numerous challenges. This research aims to examine the
listed elements in the context of the socio-demographic characteristics of respondents.
The research results will answer the question if respondents who planned to spend
summer holidays abroad in 2020, and that destination was replaced with a domestic
destination, statistically significantly differ by some socio-demographic characteristics
in comparison to those that planned to travel abroad and succeeded. The results show
no differences in social-demographic characteristics and show that respondents who
replaced tourist destinations abroad with a domestic ones are more eager to do that
again in the future. Following obtained results of the research, the authors point to key
conclusions and recommendations.
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