IMPACT OF MOTIVES ON OUTCOMES OF THE TRAVEL – SLOW TOURISM CONCEPT

  • Slavica Tomić Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
  • Ksenija Leković Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
  • Aleksandra Stoiljković Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
DOI: https://doi.org/10.5937/skolbiz2-19724
Keywords: Vojvodina, slow place, outcome of the travel, pull motives, push motives, motivations, slow tourism,

Abstract


The concept of Slow tourism is relatively new and involves people who travel to destinations „more slowly“, stay longer, engage with local transport options and local cuisine and take time to explore local history and culture. Encouraging consumers to take part in this special form of tourism has a range of benefits for destination and local community and for the consumers themselves. In the context of tourism, motivation is related to a set of needs that cause a person to travel. In this way, people travel because they are „pushed“ or „pulled“ by some forces. This paper shows the results of research that explains the impact of the motives on the outcome of the slow travel. Motives were divided into two groups: 1) push motives (relaxation, self-reflection, escape and discovery) and 2) pull motives (novelty seeking and engaging). The results showed that push motives have more significant impact on the outcomes of travel (satisfaction and future revisit intention). The survey was conducted at the end of 2017. year. The sample included 320 respondents from the teritory of the Republic of Serbia who had visited some of the destinations in Vojvodina labeled as „slow place“ in the past two years (Palić, a grange in Vojvodina, Fruška gora).

Author Biographies

Slavica Tomić, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
Ksenija Leković, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
Aleksandra Stoiljković, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici
Published
2019/04/10
Issue
No. 2 (2018): Škola biznisa
Section
Original Scientific Paper
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