KREATIVNA EKONOMIJA -ISTRAŽIVANJE KONCEPTA I EVROPSKA PERSPEKTIVA
Abstract
U novije vreme, naše okruženje i način na koji proizvodimo i trošimo kulturna
dobra i usluge menjaju se iz korena, usled snažnog uticaja faktora kao što su
globalizacija, brži kanali komunikacije, globalna povezanost i primena novih
informacionih i komunikacionih tehnologija. U uslovima konvergencije ekonomskih,
socijalnih, kulturnih i tehnoloških promena, itekako se prepoznaje značaj jačanja
kreativnih potencijala i kapaciteta radi postizanja ekonomskih i drugih dobitaka, zbog
čega su u ovoj oblasti potrebne nove razvojne strategije. U takvim okolnostima, koncept
„kreativne i kulturne ekonomije" populariše se širom sveta kao veza između kulture,
ekonomije i tehnologije. Našim svetom sve više dominiraju slike, zvukovi, simboli i ideje
koji stvaraju nova radna mesta, bogatstvo i novu kulturu. S obzirom na prethodno,
ekonomski razvoj se više ne može posmatrati jednostrano, samo kroz akumulaciju
ekonomskog kapitala, već kao trodimenzionalni prostor, čije su dimenzije veličina,
struktura i promena u odnosima između ekonomskih i kreativnih resursa. Autor se u
ovom radu bavi teorijskim i primenjenim aspektima razvoja kreativne ekonomije.
Dobijeni rezultati ukazuju na značajan ekonomski potencijal koji kreativna ekonomija
nosi sa sobom unutar Evropske unije, prevashodno u smislu zaposlenosti i doprinosa
preduzeća u okviru kreativnog sektora. U istraživanju će se koristiti deskriptivna
metoda i metoda kompilacije, a sve u cilju tumačenja podataka, te jednostavnog
opisivanja činjenica, procesa i predmeta i empirijskog potvrđivanja njihovih veza i
odnosa.
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