ORGANIC PRODUCTS MARKET AND CONSUMERS' ATTITUDES TOWARDS ORGANIC PRODUCTS
Keywords:
organic markets, organic products, consumer attitudes
Abstract
The development of the market for organic products has been recorded in many countries. The organic products market segment in the specific environment of the Republic of Serbia is gradually developing. In times of the COVID-19 pandemic, the interest in organic products increased. Expressed health concern has been perceived as one of the most important reasons for buying organic food. Therefore, the aim of this paper is to investigate the development of the organic products market and consumer attitudes towards organic products, as well as the factors that influence their behaviour, which should be taken into account when creating an adequate promotional strategy for this specific market.
References
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Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behavior: Understanding why consumers buy or do not buy organic food. British Food Journal, 10, 606–625. DOI: 10.1108/00070700510611002
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Vapa Tankosić J., & Hanić, H.. (2019). Uticaj percepcije potrošača o nutritivnoj vrednosti organske hrane na spremnost da se plati viša cena, Marketing, 50(3), 186-194. ISSN 0354-3471, UDC 339+658.
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Vlahović B., Puškarić A., & Jeločnik M. (2011). Consumer attitude to Organic Food Consumption in Serbia. Petroleum Gas University of Ploiesti Bulletin, 18(1), 45–52. https://doi.org/10.5937/ekoPolj1703049P
Willer, H., Schlatter, B. & Trávníček, J. (Eds.) (2023).The World of Organic Agriculture. Statistics and Emerging Trends 2023. Research Institute of Organic Agriculture FiBL, Frick, and IFOAM – Organics International, Bonn.
Willer, H., Trávníček, J., Meier, C., & Schlatter, B. (Eds.) (2021). The World of Organic Agriculture. Statistics and Emerging Trends 2021. Research Institute of Organic Agriculture FiBL, Frick, and IFOAM – Organics International, Bonn.
Yiridoe E.K., Bonti–Ankomah S., & Martin R.C. (2005). Comparison of consumer perceptions and preferences toward organic versus conventionally–produced foods: a review and update of the literature. Renewable Agriculture and Food Systems, 20 (4), 193–205. https://doi.org/10.1079/RAF2005113
Zakowska-Biemans S. (2011). Polish consumer food choices and beliefs about organic food. British Food Journal, 113(1), 122–137. https://doi.org/10.1108/00070701111097385
Cerjak M., Mesić Ž., Kopić M., Kovačić D., & Markovina J. (2010). What motivates consumers to buy organic food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia. Journal of Food Products Marketing, 16 (3), 278-292. https://doi.org/10.1080/10454446.2010.484745
Hamzaoui-Essoussi, L., & Zahaf, M. (2009).Exploring the decision-making process of Canadian organic food consumers. Motivations and trust issues. Qualitative Market Research: An International Journal, 12, 443–459. DOI: 10.1108/13522750910993347
Hoefkens, C., Verbeke, W., Aertsens, J., Mondelaers, K., & Van Camp, J. (2009). The nutritional and toxicological value of organic vegetables: consumer perception versus scientific evidence. British Food Journal, 111, 1062–1077. 10.1108/00070700910992916.
Ignjatijević, S, Vapa Tankosić, J., Puvača, N. Carić, M, Rajković, A., Lekić, S., Tomašević, V., Vapa, B., & Prodanović, R (2022). Influence of human capital on the performance of organic milk production. Mljekarstvo, 72(3), 140-150. DOI: 10.15567/mljekarstvo.2022.0303
Jolly D. (1991). Differences between buyers and nonbuyers of organic produce and willingness to pay organic price premiums. Journal of Agribusiness, 9(1), 97–111. https://doi.org/10.22004/ag.econ.62304
Krystallis, A., Fotopoulos, C., & Zotos, Y. (2006). Organic Consumers' Profile and Their Willingness to Pay (WTP) for Selected Organic Food Products in Greece. Journal of International Consumer Marketing, 19, 81–106. DOI: 10.1300/J046v19n01_05
Kuhar A., & Juvančić L. (2010). Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia. Agricultural Economics Review, 11(2), 70– 83.
Lea, E., & Worsley, T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journal, 107, 855–869. DOI: 10.1108/00070700510629797
Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. Directorate for National Reference Laboratories, Organic Production Group, Organic Statistics. Retrieved from http://www.dnrl.minpolj.gov.rs/lat/o_nama/o_nama.html (July 26, 2023)
Misra S., Huang C.L., & Ott S.L. (1991). Consumer willingness to pay for pesticide-free fresh produce. Western Journal of Agricultural Economics, 16, (2), 218–227. https://doi.org/10.22004/ag.econ.32604
Özcelik A.Ö. and Ucar, A. (2008). Turkish academic staffs' perception of organic foods. British Food Journal, 110(9): 948–960.
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behavior: Understanding why consumers buy or do not buy organic food. British Food Journal, 10, 606–625. DOI: 10.1108/00070700510611002
Roddy, G., Cowan, C., & Hutchinson, G. (1996). Consumer Attitudes and Behaviour to Organic Foods in Ireland. Journal of International Consumer Marketing 9, 1–19. DOI: 10.1300/j046v09n02_03
Sekovska B., Vlahović B., & Bunevski G. (2012). Consumption of Organic Food in Macedonia and Serbia: Similarities and Differences. In: Klopčić M., Kuipers, A. and Hocquette, J.F. (Eds): Consumer attitudes to food quality products. Wageningen Academic Publishers, Wageningen: 239-247. https://doi.org/10.3920/978-90-8686-762-2
Vapa Tankosić, J, Hanić, H., & Bugarčić M (2022). Consumer’s characteristics and attitudes towards organic food products in times of Covid-19 pandemic, Economics of Agriculture, 69 (2), 469-481. doi:10.5937/ekoPolj2202469V
Vapa Tankosić, J., (2022). Techniques of economic valuation of environmental goods, International Journal of Economic Practice and Policy, XIX (1), 53-62, DOI 10.5937/skolbiz1-41582
Vapa Tankosić J., & Hanić, H.. (2019). Uticaj percepcije potrošača o nutritivnoj vrednosti organske hrane na spremnost da se plati viša cena, Marketing, 50(3), 186-194. ISSN 0354-3471, UDC 339+658.
Vapa Tankosić, J., Ignjatijević, S. Kranjac, M. Lekić, S. & Prodanović, R.(2018). Willingness to pay for organic products on the Serbian market. International Food and Agribusiness Management Review, 21, 791–801. DOI: 10.22434/IFAMR2017.0068
Vlahović B., Puškarić A., & Jeločnik M. (2011). Consumer attitude to Organic Food Consumption in Serbia. Petroleum Gas University of Ploiesti Bulletin, 18(1), 45–52. https://doi.org/10.5937/ekoPolj1703049P
Willer, H., Schlatter, B. & Trávníček, J. (Eds.) (2023).The World of Organic Agriculture. Statistics and Emerging Trends 2023. Research Institute of Organic Agriculture FiBL, Frick, and IFOAM – Organics International, Bonn.
Willer, H., Trávníček, J., Meier, C., & Schlatter, B. (Eds.) (2021). The World of Organic Agriculture. Statistics and Emerging Trends 2021. Research Institute of Organic Agriculture FiBL, Frick, and IFOAM – Organics International, Bonn.
Yiridoe E.K., Bonti–Ankomah S., & Martin R.C. (2005). Comparison of consumer perceptions and preferences toward organic versus conventionally–produced foods: a review and update of the literature. Renewable Agriculture and Food Systems, 20 (4), 193–205. https://doi.org/10.1079/RAF2005113
Zakowska-Biemans S. (2011). Polish consumer food choices and beliefs about organic food. British Food Journal, 113(1), 122–137. https://doi.org/10.1108/00070701111097385
Published
2024/04/17
Section
Professional Paper
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